VIRTUE Asia has named Amos Mak as associate creative director, reinforcing its commitment to driving growth and expanding creative capabilities across the region by building brands from within culture.
Amos joins VIRTUE Asia after six years at BBH Singapore, where he served as a senior art director. His previous roles also include creative positions at DDB Singapore and Geometry Singapore. With expertise in activation-driven creativity and experience-led engagement, he has collaborated with top brands such as Samsung, Riot Games, Meta, Singtel, and UOB. At BBH Singapore, he played a key role in the agency’s gaming-specialist team, leading pitch wins for Riot Games and Krafton’s PlayerUnknown Battlegrounds, while also delivering award-winning campaigns that resonated with global gaming audiences. Additionally, he worked on Samsung’s global launches for the Galaxy S24 and Galaxy Watch Ultra.
His appointment follows VIRTUE Asia’s recent strategic restructuring, which included the promotion of Lesley John to CEO, reinforcing the agency’s growth trajectory.
Huiwen Tow, head of strategy at VIRTUE Asia, commented,
“Amos’ ability to fuse cultural insights with compelling storytelling aligns perfectly with our mission to make brands culturally relevant. His expertise in branded entertainment and experience-led campaigns will be instrumental as we continue expanding our creative impact across Asia. He is also deeply committed to mentoring young creatives, further strengthening our talent development efforts. We’re thrilled to welcome him to the VIRTUE Asia team.”
Expressing his excitement, Amos Mak stated,
“The most impactful work is rooted in culture, not imposed upon it. That’s why I’m excited to join VIRTUE Asia, an agency that truly understands cultural resonance and actively integrates it into branding. I look forward to collaborating with the talented team here to create a new wave of culture-first creativity—one that not only captures attention but actively engages individuals, communities, and fandoms.”
VIRTUE Asia partners with leading global and regional brands, including Diageo, Toyota, and Shiseido. With teams based in Singapore and India, the agency has earned multiple agency of the year and creative excellence awards.
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