Vinay Hegde has been promoted to Chief Executive Officer-Investments at Madison Media, a division of Madison World. Hedge has over 25 years of experience and has been the Chief Buying Officer at Madison Media for nearly 8 years. He previously spent more than ten years managing purchasing for the Unilever division at Mindshare Fulcrum. Besides working at Starcom, HTA, and Percept, he was also Director of Revenue Strategy at Disney.
According to RECMA, Madison Media, the biggest in-house communication agency in India, is the fourth-largest independent media agency globally. With a Dominant score, Madison Media has also been at the top of RECMA’s qualitative ranking chart for the past four years.
Madison Media handles media planning and buying for major brands such as Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com, and many more. Madison World was founded in 1988, and Madison Media is a part of it. Madison World served 500 advertisers last year through its 11 Units.
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Vikram Sakhuja, Group CEO, Madison Media & OOH, said,
“He (Hedge) has been a proven performer over the years, whose has leveraged his deep understanding of the media domain and buying analytics to deliver scaled advantage in Buying. As CEO Investments, I have no doubt that under his leadership Madison will deliver best-in-class returns on clients’ media investments.”
Vinay Hegde, CEO, Investments, shared,
“It’s a privilege to lead such a talented team and drive strategic investments that will propel our client’s business to a greater success in the media landscape.”
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