Veefin Group has made a strategic investment in White Rivers Media (WRM), marking its 11th addition to the group. This move enables Veefin to harness WRM’s expertise while expanding and deepening its client network within its ecosystem.
Based in Mumbai, White Rivers Media is one of India’s most acclaimed independent digital marketing agencies, honored as the Global Agency of the Year in 2023. With a team of 600 digital innovators, WRM specializes in creative and media solutions, MarTech capabilities, and marketing transformation. The agency collaborates with clients across BFSI, entertainment, FMCG, real estate, and e-commerce sectors, driving brand growth and scalability.
Raja Debnath, Chairperson, Co-founder and CEO, Veefin Group said,Â
“At Veefin Group, we have built a strong ecosystem that empowers businesses with cutting-edge financial technology and digital transformation solutions. Through this strategic investment, we are enhancing our ecosystem with deep MarTech expertise, creative digital marketing solutions, and a proven track record of success. This partnership enables us to offer clients a more integrated approach—combining technology with AI-led, data-driven marketing to drive engagement and business growth. Together, we are unlocking new possibilities for businesses to scale faster and compete smarter in a digital-first world.”
Shrenik Gandhi, Co-founder and CEO, White Rivers Media, added:Â
“This partnership marks an exciting chapter for WRM as we align with Veefin Group to drive the next wave of digital marketing transformation. By combining creative and media solutions with MarTech innovation and Veefin Group’s technology-driven ecosystem, we can help brands navigate an evolving digital landscape with precision and scale. Together, we are building future-ready marketing solutions that drive measurable impact and accelerate growth in high-potential international markets.” The proposed investment will focus on developing cutting-edge AI solutions for marketing automation, predictive analytics, and enhanced customer engagement models, setting new benchmarks in the digital marketing industry.”
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