In celebration of Women’s Day Month, we sit down with Umma Saini, Chief Creative Officer at Schbang, to explore her journey of leadership, resilience, and strategic growth. From embracing challenges to fostering inclusive leadership, Umma shares thought-provoking insights on confidence, creativity, and the power of self-belief in today’s rapidly evolving business world.
What’s one thing you’ve always wanted to learn or try but haven’t had the chance to yet?
My friends say I’m funny and should try my hand at stand-up comedy. I once did an impromptu gig at an offsite that received a standing ovation and an encore! So, in a way, I have tried it. But maybe I can explore and enjoy it more. I’d also love to write a book about my fantastical travel experiences.
What’s a defining career moment that shaped your perspective and the professional you are today?
There are several, but here’s one from the early days. When I was a junior writer, my first boss, Mr. Pushpinder Singh, a celebrated industry veteran, liked some of the lines I had written for a campaign. He assigned me to review the lines from the rest of the team and left the office! It was shocking for me to be entrusted with that responsibility at such an early stage, but it also instilled a silent confidence about my skills and leadership. Over the years, this has been reinforced, but that was a foundational moment that I’m sure still serves me.
If you weren’t in this industry, what would you be doing?
I see skills as transferable, roles as problem-solving, and creative acumen as essential for business leadership, and driving organizational impact. With this approach, leadership becomes applicable across industries and roles. Therefore, I can pursue anything that aligns with my interests and values.
How do you stay motivated during tough or challenging times?
Believing that one is always greater than the circumstances, ignoring the ignorant, and being able to stand firm in a world on its way. Ultimately, my purpose is my north star, helping me to always keep going. Perseverance is crucial. Success is about showing up despite setbacks, while reframing setbacks as proof of trial – which actually makes it a reward. Michael Jordan defines success as such, so let’s just run with it. I am amazed sometimes at how much effort and genuine curiosity I put into things, and that helps me go to sleep at night. In India, there is the concept of Karma Yoga – do your best without expectations of outcome. It is affirming how this process has gratefully resulted in a bold, unique, and wonderful journey.
How can companies foster a more inclusive and supportive environment for women leaders?
By taking diversity beyond lip service, DEIB must be both an individual and organizational pursuit. Allies are individuals—people who step forward unbidden. Risk-taking is a core element of it, while empowerment is organizational. Both are essential.
Additionally, while expectations from men are crucial, research also highlights how some women can operate from a sense of scarcity and competition, stalling progress for all.
Lastly, companies need to acknowledge the abysmal worldwide scarcity of women in leadership roles. Yet, data backs its business sense. From all lenses, it calls for collective action to help businesses and the world move forward.
In your opinion, what is the most essential skill for women to develop in today’s fast-changing business world?
Knowledge is power. Knowing what to expect on the journey helps prevent personalizing common traps and empowers you to move forward with confidence.
