October 2024, Mumbai: Umanshi Marketing, a leading full-service marketing and PR agency, continues its impressive growth trajectory by onboarding two major tech GCCs, the Polish-based end-to-end Data Service provider Lingaro and the US-based Quality Engineering services provider QualiZeal into its portfolio. This strategic partnership aims to strengthen overall brand building and employer engagement for both organizations, further cementing Umanshi’s role in shaping impactful corporate identities for global enterprises in India.
Speaking about this engagement, Tamanna Gupta, Founder and Director of Umanshi Marketing, emphasized,
“With the rise of GCCs coming to India, organizations such as Lingaro and QualiZeal are playing a pivotal role in transforming the business landscape by tapping into India’s rich talent pool. We are excited to partner with these tech leaders and develop comprehensive communication strategies that showcase their unique value propositions and strengthen their employer branding across key markets.”
With a focus on creating impactful brand building campaigns, Umanshi Marketing will work closely with Lingaro and QualiZeal to design and implement tailored communication strategies. QualiZeal, a technology leader, has partnered with Umanshi to enhance its overall brand building and employer engagement and establish a stronger market presence in India.
Since its inception Umanshi Marketing has taken a client-centric approach, focusing on understanding each organization’s unique challenges and objectives. By identifying the specific problem statements faced by its clients, Umanshi develops customized communication strategies, including focused brand building initiatives that effectively engage and resonate with key audiences. Lingaro, an innovative player in the analytics sector, re-engaged Umanshi for continued support after witnessing positive results from their previous collaboration.
Suresh Ramamoorthy, India Country Head of Lingaro, shared,
“After experiencing successful results from our previous collaboration with Umanshi Marketing for employer branding, we are excited to re-engage them. Lingaro needed to establish a stronger employer brand that resonates with both potential employees and investors. Umanshi’s strategic insights and creative solutions will be vital as we aim to elevate our recruitment efforts and market positioning.”
With a strong commitment to excellence and innovation, Umanshi aspires to be a transformative partner in enhancing its clients’ branding and communication efforts, positioning itself as a leader in strategic PR and marketing for global enterprises in the Indian market.
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