After a competitive multi-agency pitch, Tonic Worldwide, a creative agency that prioritizes digital media, was given the digital mandate for Greenply, a plywood brand that is well-known for its dedication to environmental responsibility and sustainability. As Greenply’s digital partner, Tonic Worldwide will work to increase the brand’s online presence by offering a wide range of services. The account will be managed by the agency’s Mumbai office.
Greenply Industries is an Indian interior manufacturing company that specializes in high-quality plywood, decorative veneers, and Medium Density Fiber (MDF) boards. Greenply is praised for its cutting-edge production methods and technological ingenuity, resulting in goods that are known for their superb craftsmanship and outstanding quality.
Read More: Vector Brand Solutions Appoints Gaurav Soi as President-Business
Yatnesh Pandey, vice president marketing, Greenply, commented,
“We are delighted to partner with Tonic Worldwide as our social media agency. We are confident that their innovative approach and proven track record will deliver exceptional results for the brand. Our goal is to strengthen Greenply’s social media presence and connect deeply with our community. With Tonic’s expertise, we look forward to creating engaging social media experiences that resonate with our audience and drive our commitment to sustainability and superior craftsmanship.”
Speaking on the digital mandate, Unmisha Bhatt, co-founder and chief strategy officer of Tonic Worldwide, said,
“We are closely working with Greenply to enable them on their digital forward journey. As a low consumer involvement category brand, they are doing a fabulous job of building consumer interest and intent in the category with the branding initiatives. Digital plays the most important role in a consumer’s home building journey of dreaming about good designs, inspiration, research, connecting with experts, finding experts etc. and we aim to empower the consumer in this journey with relevant category interventions on digital across touchpoints.”
Read More: Hawk, an Azerion Company, Selects Veritonic for Audio Attribution
