Tonic Worldwide Bags Digital Mandate

Following an intensive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, was awarded the digital mandate for LT Foods, a prominent FMCG company with over 70 years of Indian origin. The Delhi office of Tonic Worldwide will oversee the account. This is the first digital communication effort by LT Foods, the owner of Daawat, an Indian basmati rice brand.

Tonic Worldwide wins digital mandate for LT Foods

In their first venture into digital communication, Tonic will be involved in creating strong digital strategies to support the growth of the corporate brand’s digital identity.

Here’s what they said

Speaking on the collaboration, Monika C. Jaggia, Vice President, said, “We are thrilled to announce that we have chosen Tonic Worldwide to drive the Social Media Marketing initiatives of LT Foods. As we embark on our inaugural journey into digital communication, Tonic Worldwide’s innovative strategies will be instrumental in positioning LT Foods effectively among our target audience, enhancing engagement, and establishing a strong brand recall. We are confident that their expertise will significantly contribute to achieving our digital objectives.”

Speaking on the account win, Sudish Balan, Co-founder & Chief Creative Officer, of Tonic Worldwide, said, “We are glad to have LT foods as part of our portfolio. Their consumer brands like Daawat Basmati Rice are iconic household names and amplifying the equity for the corporate brand that owns such brands shall be both exciting and challenging. Leveraging Tonic’s expertise in managing some of India’s leading brands in the F&B category as well as corporate brands, we aim building the brand on social along with crafting exciting campaigns to position LT foods at the forefront as a leading corporate brand.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.