The Salt Inc. Officially Launches to Deliver Tailored Content

The Salt Inc., an independent content and design agency, has officially launched and is ready to deliver strategically tailored content that sparks meaningful conversations between consumers and brands. The Salt Inc. is a forward-thinking company that defies convention by offering services for a variety of content formats, including OTT and digital. Constructed on the foundation of state-of-the-art technology, in-house production capabilities, and an unmatched comprehension of brand dynamics, The Salt Inc. aims to generate dialogues and engagement strategies at every consumer interaction point.

The Salt Inc.: the new independent content and design agency

The organization is in a unique position to assist its partner brands in engaging with influential C-Suites globally thanks to exclusive partnerships with The Economist, a British media behemoth, in India. The Salt Inc., established by seasoned professionals with proven track records in marketing, media, advertising, and video production, is redefining the parameters of a conventional agency. With a wealth of experience, multiple awards, and diverse and distinctive skill sets, each founding member consistently pushes the envelope of creativity and ability.

Steered by industry veterans

Neena Dasgupta, the company’s founder and CEO, has almost 25 years of experience in digital media and advertising working for illustrious companies like the BBC and ABNI (a part of the Dow Jones stable), among others. Later on, she established Zirca Digital Solutions, a stand-alone worldwide provider of digital solutions that serves prestigious customers in both the Indian and foreign markets. She has also been featured on Impact’s list of the 50 Most Influential people for three years running.

Co-founder Sarthak Dasgupta is a renowned writer, director, producer, and storyteller who was honored with the Mahindra Sundance Global Filmmaker Award and is a graduate of the Sundance Screenwriters Lab. Throughout his career, Sarthak has continuously produced powerful, culturally varied stories for television, documentaries, web series, and feature films.

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Parth Arora, a seasoned producer with twenty-five years of experience working and successfully delivering award-winning projects in the film and OTT space on several platforms, including Netflix, is co-founder and chief operating officer. Along with these and other major motion picture studios, Parth has also worked for Dharma Productions, Fox Star Studios, and White Feather Films.

At The Salt Inc., seasoned professionals such as co-founder and business head Rahul Surve, chief product officer (CPO) Tarun Abhichandani, chief creative officer (CCO) Mihir Chitre, strategy lead Rohan Desai, and marketing lead Sagar Grover reside.

As CPO, Tarun is in charge of user experience, product strategy, and technological innovation. As CCO, Mihir guides with his artistic vision, fusing creativity and strategic acumen to produce gripping narratives. Rahul guides business growth and partnerships with his strategic acumen and profound understanding of market dynamics.

Using AI technology for content personalization

The Salt Inc. employs AI technology to generate robust consumer insights, allowing them to personalize content and ensure it resonates deeply with the target audience. With the help of this technology, they can also deliver content more efficiently than with traditional targeting techniques in a variety of formats, from brief 30-second snippets to comprehensive 3-hour features, meeting the varied demands of contemporary brands.

Even though The Salt Inc. is only a year old, it has already won awards for work on behalf of international companies like Accenture India, Toray Industries, The Economist, Japan Tourism Board, HDFC Life, Birla Opus Prime, and LTIMindtree.

Here’s what they said

Neena Dasgupta, CEO and founder, The Salt Inc., said,

“At The Salt Inc., we harness the power of compelling narratives to drive conversations, transform brands and captivate audiences across the digital landscape.”

Sarthak Dasgupta, co-founder, reiterating the superior storytelling capabilities at The Salt Inc. added,

“With our cinematic expertise, we bring stories to life, ensuring that every brand message resonates deeply and leaves a lasting impact.”

Remarking about the organisation’s production proficiency, Parth Arora, chief operating officer, The Salt Inc., shared,

“Our state-of-the-art production collaborations guarantee top-tier quality, enabling brands to deliver visually stunning and highly engaging content.”

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