February 26, 2026; Mumbai, India: India’s premier body for advertising, marketing, and media, The Advertising Club (TAC), unveils a refreshed brand identity. The transformation marks a defining moment in The Advertising Club’s 71-year legacy, reinforcing its credibility while sharpening its role in a fast-evolving marketing and advertising ecosystem. The refreshed identity is created in partnership with leading brand specialists, Landor.
For decades, TAC has shaped India’s marketing landscape through its iconic platforms, industry programs, and benchmark-setting awards. Today, as technology accelerates change, AI reshapes creativity, and a new generation redefines expectations, TAC steps forward with renewed clarity and conviction.
At the heart of the new identity is a singular idea: TAC as The Beacon. In an era of disruption, the industry needs more than celebration; it needs direction. The new positioning defines TAC as a visionary guide, keeping the industry ahead. The design system is flexible and future-ready, scaling seamlessly across awards, partnerships, platforms, and digital touchpoints. It balances legacy with contemporary confidence, globally benchmarked yet distinctly rooted in India’s marketing and advertising evolution.
Speaking on the fresh identity, Dheeraj Sinha, President, The Advertising Club, and CEO McCann India, said, “The Advertising Club (TAC) is one of India’s oldest and strongest associations championing ad and marketing innovations. Our seven-decade legacy carries both responsibility and opportunity and with this brand refresh, we are reaffirming our intent. Our new identity positions this body as a beacon in a time when volatility is high. At TAC, we will continue to set benchmarks, spark meaningful conversations and champion the ideas that define the marketing and advertising world’s tomorrow.”
This evolution is not about leaving the past behind, but about using it to shape what comes next. As technology, culture, data and design converge, TAC stands as the platform that connects these forces – guiding progress and setting the standards for tomorrow.
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