In the crowded digital ecosystem, attention has become the most valuable currency. Every day, consumers are bombarded with messages across screens, and yet only a fraction of ads truly capture focus, drive engagement, and leave a lasting impression. For marketers, this creates an enduring challenge: how do we know if our creative will work before it ever goes live?
At Teads, we believe the answer lies in a smarter blend of creative, data, and AI. That belief has driven the creation of Predictive AI—an industry-first solution designed to help brands understand and optimize the impact of their creative assets in advance, giving advertisers the ability to apply creative recommendations to the optimized creative within the Teads advertising channels.
Traditional measurement has long been reactive, relying on post-campaign data to judge creative effectiveness. Predictive AI changes that equation by bringing foresight into the creative process, with a pre test solution that carries into our Teads Studio creative optimisations. Using a model built on eye-tracking and neuroscience data (EEG studies), Predictive AI predicts how audiences will respond to ads across five critical dimensions:
The results allow us to provide a single, easy-to-interpret Impact Score, paired with a detailed analysis across the other four scores. AI Insights, paired with Teads Studio best practice recommendations guide marketers toward more effective storytelling and insight-led creative executions.
For too long, creative effectiveness has been left to instinct, guesswork, or post campaign insights. Predictive AI provides clarity before spend is committed—empowering advertisers to adjust messaging, design, and storytelling in ways that elevate creative performance. By removing the uncertainty, brands and agencies can embrace more innovative, bold, and differentiated creative work, knowing it has been validated by science.
Predictive AI is available through tiered services tailored to different production stages. From rapid directional testing to full creative analysis with heat maps and optimization guidance, Teads ensures that insights are accessible whether you’re refining early concepts or fine-tuning final assets for activation across the Teads channels.
As marketers demand greater accountability from their investments, the industry must evolve from measuring impact after the fact to shaping it in advance. Predictive AI is not simply a tool—it represents a mindset shift: from reactive to proactive, from assumption to evidence, and from chasing attention to creating it.
At Teads, our mission has always been to create better advertising for people, brands, and publishers. With Predictive AI, we are taking a bold step toward that future—where creativity is not only inspired but also informed, and where impact is not an afterthought but a certainty.
“We’re being challenged to show clients how new technologies can complement the great work we’ve been delivering across the region for over a decade. One of the core values driving the new Teads business is being ‘Human-driven, powered by AI.’ This product perfectly embodies that philosophy — it reflects how we’re evolving as a company and continuously bringing meaningful innovation to the market.”
— Sam Pattison, Managing Director, APAC, Teads
“The Predictive AI model has empowered our Studio team to deliver even greater strategic value to clients across APAC. By enhancing creative asset evaluation and generating actionable insights, we’re able to fuse science with creativity — enabling robust analysis, smarter optimisation, and ultimately, stronger outcomes for our clients.”
— Abi Rhodes, VP, Teads Studio APAC
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of our business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “guidance,” “outlook,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “foresee,” “potential” or “continue” or the negative of these terms or other similar expressions that concern our expectations, strategy, plans or intentions.
We have based these forward-looking statements largely on our current expectations and projections regarding future events and trends that we believe may affect our business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including but not limited to: the risk that changes in our commercial leadership may not result in the anticipated growth or market performance; risks related to the successful integration of our post-merger commercial operations; our ability to attract and retain key personnel; our ability to successfully execute our global business strategy; and the other important risks described in the section entitled “Risk Factors” and elsewhere in the Annual Report on Form 10-K filed for the year ended December 31, 2024, and our Quarterly Reports on Form 10-Q filed for the quarters ended March 31, 2025, and June 30, 2025, filed with the Securities and Exchange Commission (the “SEC”), which are available on our website at https://investors.teads.com/ and on the SEC’s website at www.sec.gov.
Accordingly, you should not rely upon forward-looking statements as predictions of future events. We cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. We do not assume any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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