Tribes Communication Onboards Himanka Das as Chief Strategy Officer
Himanka Das has been appointed as Chief Strategy Officer at Tribes Communication, where he will lead the organization’s strategic vision and drive its ambitious expansion plans. The Group has evolved from an out-of-home (OOH) solutions service provider to a powerful all-encompassing marketing powerhouse in less than ten years.
Tribes Communication appoints Himanka Das as chief strategy officer
Himanka Das is a prominent figure in the industry with over twenty years of experience in media and marketing communication. He has overseen large investment portfolios and worked with over 250 brands. Before assuming the position of Chief Strategy Officer at Tribes, he was a seasoned executive with a strong focus on strategy to drive business outcomes.
Himanka most recently held the position of Country Director at Infomo, a global leader in AI AdTech for first-party data. He has worked for Dentsu International for more than nine years in a variety of leadership capacities, the last three of which were as EVP Carat India, and as CEO of Vizeum India, the company’s group company. Himanka started his career at Madison World and went on to work at Initiative, FCB Ulka of IPG, Lintas Media Group, and Starcom of Publicis Media.
Das’ previous endeavors
Himanka took a break from his studies to obtain a postgraduate degree in Data Science from the International Institute of Information Technology (IIIT), Bangalore, in order to sharpen his analytical abilities before joining Infomo. Additionally, he holds a master’s degree from the University of Pune in mass communication studies and international marketing.
In his role as Chief Strategy Officer, Himanka will be in charge of the formulation and execution of the business’ strategic plans. He will collaborate closely with the executive team to find fresh avenues for expansion and improve operational effectiveness.
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Here’s what they said
Expressing his excitement about joining Tribes Communication, Himanka stated,
“What impressed me is the pace and agility with which Tribes has made a cutting-edge mark in the marketing industry in less than a decade, leading transformations in disruptive technology such as AI, CRM data, analytics and continuously evolving consumer behaviour. It’s inspiring and an honour to be part of such an entrepreneurial team and culture, driving ambitious future plans. I am excited to work closely with the diverse business units, bringing strategic connections to engage and help consumers to make decisions in their purchase journey.”
Welcoming Himanka, Gour Gupta, MD and Chairman, Tribes Communication, said,
“I am extremely pleased to welcome Himanka to the Tribes family, especially at such a pivotal time. Himanka’s profound industry knowledge and strategic acumen will be invaluable as we continue to innovate and deliver exceptional value to our clients. In addition, our shared values of business excellence and forward-thinking are perfectly aligned and I look forward to this collaboration, which will be instrumental in driving our next phase of growth.”
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Tribes Communication Onboards Deep Sanyal as Group CFO
Tribes Communication has named Deep Sanyal as the group’s chief financial officer (CFO). Deep Sanyal is an accomplished finance professional who brings a wealth of experience to the table. Sanyal has worked in a variety of industries, including advertising, and has 26 years of experience in the finance field. Senior management has benefited from his strategic partnership. This has helped him greatly when making important decisions and putting good corporate governance into practice, including complying with legal requirements.
Deep Sanyal appointed as Group CFO for Tribes Communication
In addition, he has been in charge of collecting revenue, controlling costs, and analyzing budgets and MIS to manage the profits of different business units. His hiring is a calculated move to support the company’s financial plan and propel it into its next stage of expansion.
Before this, Deep Sanyal worked for Madison OOH Media Group, where he spent about 13 years as the Finance Director. In this capacity, he was crucial to the organization’s profitability and financial restructuring. Sanyal holds the designations of Associate Cost and Management Accountant (ACMA) and Fellow Chartered Accountant (FCA). His dedication to quality work and enthusiasm for promoting constructive change have characterized his career path.
This appointment demonstrates Tribes Communication’s commitment to strengthening its leadership team with top-tier talent to support its expansion plans, allowing them to leverage Deep’s expertise to navigate the dynamic market landscape and achieve their strategic goals.
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Here’s what they said
Expressing his excitement about joining Tribes Communication, Deep stated,
“I am excited to start my journey as Group CFO Tribes. With the Tribes group already in an excellent growth trajectory, I look forward to executing the group’s strategic and financial priorities by joining their bandwagon. I am eagerly awaiting the new challenges and opportunities ahead.”
Gour Gupta, MD and Chairman of Tribes Communication commented,
“We are extremely happy to welcome Deep Sanyal to our leadership team, His extensive experience in financial stewardship and strategic insight will be invaluable and lead us into a new chapter of growth and achievement. I am confident that Deep’s rich experience and visionary approach will undoubtedly carry forth our legacy of excellence. We are thrilled to have him at the helm and look forward to our journey together.”
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