Quotient Ventures elevates Adarsh Atal to Group Chief Creative Officer
Mumbai, July 2, 2024: Mumbai based Brand & Communications Solutioning Group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) today announced the elevation of Adarsh Atal to the role of Group Chief Creative Officer. He was previously Chief Creative Officer at Tilt Brand Solutions.
Adarsh has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.
With this, Adarsh now joins Joseph George, Group Chairman & CEO, Hari Krishnan, Group Chief Business Officer, Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new Management Team.
Speaking about the developments, Joseph (Joe) George, Group Chairman & CEO, Quotient Ventures, said, “This is a pivotal moment for us as we embark on the 2nd leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”
Added Adarsh Atal, Group Chief Creative Officer, Quotient Ventures, “The last 6 years have been an absolutely delightful journey for us at Quotient. We have created together, won together, stumbled together, grown together. Now, we take all the learnings from the last few years and enter this exciting new phase for Quotient. I am thrilled to be playing my part in making sure this stupendously talented team and their magical work gets all that they deserve.”
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T. Gangadhar, Shriram Iyer and Rajiv Chatterjee move on from Quotient Ventures
Quotient Ventures has announced the resignation of T. Gangadhar, Shriram Iyer and Rajiv Chatterjee.
Joseph (Joe) George, founder and group chairman, said,
“Shriram and Rajiv have been part of Tilt’s journey from Day 1, and I cannot thank them enough for helping us get to where we are today. Their contribution and role have been undeniably pivotal, and so accepting their resignation was a long and painful affair, but something I finally gave in to. Gangs was with us for just over a year, but he played a crucial role in this period – anchoring some of our key clients, as also helping me chart the road map for the Group’s next phase of growth. They will continue to be professionals I deeply respect, and so, not only do I wish them the very best, but also look forward to collaborating with them in their new venture”
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Shriram Iyer, co-founder and group chief creative officer, added,
“Tilt has been perhaps the most enriching 6 years of my professional and personal life, and for that I will forever be indebted to the place. I am proud to have been part of its early days and to have been part of a culture that created perhaps some of India’s best advertising work and people. I wish Quotient Ventures great success and am happy I can now cheer for the work as a true fan of a great agency!”
Rajiv Chatterjee, co-founder and group chief growth officer, said,
“In under 6 years, Tilt has come to be known for its consistently high-quality creative output and an organization culture of being extremely professional, ethically uncompromising, work-proud and client focused. And contributing to this from Day 1 has been both the most demanding as well as the most fulfilling phase of my professional journey. As my own voyage takes a different path at this juncture, Quotient Ventures will always be the only place I will be the loudest cheerleader of. My sincere love and gratitude to Joe and the leadership team, all the clients, our partners and all my colleagues for this ride of a lifetime.”
T. Gangadhar (Gangs), co-founder and group CEO said,
“It’s been an absolute privilege and honour to work shoulder-to-shoulder with some of the brightest minds in the industry. I leave a humbler and wiser person than when I joined this team. Needless to say, I’ll be rooting for the continued success of Quotient Ventures,”
Joseph (Joe) concluded, “We are committed to maintaining our standards of strategic and creative excellence and remain focused on our clients. Our operations and momentum will continue uninterrupted, supported by a strong and dedicated leadership team. We thank our clients and other stakeholders for their continued support and confidence in Tilt Brand Solutions and Vector Brand Solutions.”
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Quotient Ventures Onboards Hari Krishnan as Group Chief Business Officer
Hari Krishnan has been appointed Group Chief Business Officer at Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions), headquartered in Mumbai. He will oversee business operations at the Group along with Group Chief Growth Officer Rajiv Chatterjee.
Hari has held positions at Lowe Lintas, Grey, JWT, Star TV, and Mullen Lintas. He has over 25 years of experience. Six of which were spent as CEOs, first at MullenLowe Group in Sri Lanka and most recently at Mullen Lintas in India.
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Here’s what they said
Speaking about the appointment, T. Gangadhar (Gangs), Group CEO, Quotient Ventures said,
“I am delighted that Hari joins us at this crucial juncture. As a Group we have completed five full financial years, and as we embark on the next five, we need high-quality leadership to navigate what is to come. As someone who has worked closely with Hari, I have no doubt that he will be a stellar addition to our leadership team. He has a proven track record when it comes to adding value to brands and businesses, and to agency growth”.
Hari Krishnan, Group Chief Business Officer, Quotient Ventures commented,
“Quotient’s journey over the last five odd years has been both spectacular and inspiring, not just in terms of growth, but also in terms of body of work, client portfolio and talent. What impresses me even more is the roadmap that has been laid down for the next phase. It is intimidating and exciting at the same time because it provides me a very exciting opportunity to play for both scale and impact”.
Joseph ( Joe ) George, Group Chairman, Quotient Ventures added,
“Advertising is a profession of passion and I haven’t met too many people in the industry who can match Hari’s fierce passion for a client’s business, that is only matched with his energy, drive and smarts to grow the agency too. To sustain childlike energy and curiosity over such a long time across such a wide spectrum of client businesses is truly special; and for that I am both grateful and excited about his coming on board”.
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