Pitchfork Partners Bags the Communication Mandate for Younion Brand Experiences
Younion Brand Experiences, an experiential marketing company, has given its strategic communication mandate to Pitchfork Partners Strategic Consulting LLP, a Mumbai-based company with a pan-India presence.
Pitchfork Partners was given the assignment because of its broad experience in overseeing strategic communication for companies operating in India and abroad. The consultancy wants to help Younion Brand Experiences become a leading company in data, design, and event brand experiences, as well as help it move from the B2B to the B2C market.
Younion Brand Experiences assigns strategic communications mandate to Pitchfork Partners
Pitchfork Partners will create and implement Younion Brand Experiences’ overall communication strategy. Planning and developing key messages, putting successful campaign strategies into practice, raising brand awareness, and interacting with pertinent stakeholders to enlighten them about the company’s offerings are all included in this. Established in 2010, Younion Brand Experiences (formerly Younion Focused Marketing Services) is a company focused on brand experiences.
Younion thinks that building experiences that are relatable to people on a personal level and fostering meaningful relationships are more important aspects of marketing than just making sales. Their distinctive methodology blends Design, Data, and Events to produce memorable, immersive experiences and propel goal-oriented marketing campaigns that make an impact.
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Here’s what they said
Shajesh Menon, Founder & CEO, Younion Brand Experiences shared,
“Pitchfork Partners brings a wealth of knowledge and a proven track record in strategic communication. This partnership is a significant step in our journey to enhance our brand presence and connect with both B2B and B2C audiences. We look forward to leveraging their insights to create memorable brand experiences and drive result-oriented marketing campaigns.”
Jaideep Shergill, Co-Founder, Pitchfork Partners Strategic Consulting, said,
“Younion Brand Experiences’ commitment to creating transformative brand interactions is inspiring. At Pitchfork Partners, we are excited to support their journey towards broader market reach and greater brand recognition. Together, we aim to elevate Younion’s brand presence, expanding their reach from B2B to B2C, and positioning it as a pioneer in experiential marketing. This collaboration is an exciting opportunity to leverage our combined strengths and create impactful, memorable experiences for their audience.”
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Pitchfork Partners Named as Cloud TV’s Communication Partner
Pitchfork Partners Strategic Consulting, a Mumbai-based company with operations all over India, has been named Cloud TV’s new communication partner. Cloud TV is one of India’s first white-labeled, turnkey Smart TV and OTT operations systems. With this appointment, Pitchfork will lead Cloud TV’s marketing communications and social media initiatives to increase and develop brand awareness.
Cloud TV names Pitchfork Partners as Communications partner
Renowned for its strategic acumen, Pitchfork Partners is a consultancy with a track record of successful partnerships with a wide range of clients. To further improve Cloud TV’s reputation, they will use their experience to develop persuasive messaging, carry out effective social media campaigns, and oversee strategic media relations.
Cloud TV – India’s pioneer TV OS
Cloud TV is India’s first television operating system (OS), created by Mumbai-based software company CloudWalker Streaming Technologies. Being the first and only provider in India, Cloud TV OS offers features that are usually only found in premium TV brands to the country’s low-cost TV market. Over 60 lakh people use Cloud TV in India thanks to its more than 200 apps and Live TV channels. Cloud TV’s impact will be amplified through the partnership with Pitchfork Partners, enabling them to reach a wider audience.
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Here’s what they said
Speaking on the appointment, Abhijeet Rajpurohit, Co-founder & COO, Cloud TV, said,
“As a company that is paving the way to make smart TVs affordable and digital content accessible on large screens to the Indian audience, we are excited to welcome Pitchfork Partners as our communications partner. Their experience and capabilities will be crucial to helping us achieve our communication objectives as we navigate the business landscape in India. We look forward to working with them to sharpen the brand narrative and create a distinct identity for the organisation.”
Jaideep Shergill, Co-Founder, Pitchfork Partners, commented,
“Cloud TV is a pioneer for Smart TV OS in the Indian market. Being a homegrown brand, they’ve accomplished significant milestones over the years. We are proud to work with this Make in India brand, and I am confident that our expertise in managing strategic communication for businesses in the technology and entertainment sectors will play a role in helping them achieve their communication goals.”
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