Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally
8th May, 2024 – This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency across their DOOH media buys in North America, LATAM and APAC.
Advertisers are eager to capitalise on the prDOOH opportunity, especially with this year’s upcoming global sporting events like the Euros and Olympics. Offering the chance to target receptive audiences with contextual, meaningful, and dynamic campaigns, this new tailored integration provides Adform’s clients with a suite of DOOH advantages at the perfect time. Adform’s sophisticated impression multiplier, combined with VIOOH’s premium inventory, enables advanced targeting, metrics, and real-time reporting.
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After establishing its global omni-channel division in November 2023, Adform continues its momentum with this extended partnership. Launching these new DOOH capabilities for its DSP, Adform can better meet advertisers’ requirements for effective and data-driven measurement with improved transparency.
Vicky Foster, VP Global Commercial Partnerships at Adform, comments: “Having been a long-time partner in EMEA, we know the game-changing results that VIOOH’s inventory drives for advertisers. That’s why we’re excited to expand our partnership globally, offering robust performance and uncompromising transparency when advertisers need these most.”
Frances McCann, Global Director of DSP Partnerships at VIOOH, comments: “At VIOOH, we strive to remain at the forefront of the evolving programmatic DOOH landscape and we’re pleased to extend our partnership with Adform which helps us to stay on track to deliver this goal. prDOOH is becoming a key component in every media plan and we want advertisers across the globe to benefit from campaigns fuelled by data-rich, on-the-go, high-quality inventory to efficiently target diverse audiences.”
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Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024 powered by One Show
08th May, 2024; Mumbai, India: Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director Response in Times of India Group and Tista Sen join as jury chairs for Brand Activation and Promotion category, Broadcaster category, Young Maverick Abby category, Publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show.
Under Rahul’s leadership, the DDB Mudra Group became the first Indian agency to be crowned APAC agency of the year at Spikes Asia. The work from the agency has won 4 Grand Prix at Spikes Asia in the last 3 years.
In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia.
Rahul has had the privilege to judge in numerous shows across the world, he was also the Jury President for Press & Outdoor at D&AD ‘22.
Rahul Believes that creativity isn’t a department, it’s an attitude.
Avinash Pandey, CEO, ABP Network has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Broadcaster category.
ABP Network is India’s leading television and digital network with 4 TV channels running 24×7 on cable and satellite, serving in 8 languages on Digital, touching a total audience of over 265 million.
Avinash has over 28 years of experience in Media, news, Advertising and Digital.
Avinash is also the President of News Broadcasters & Digital Association (NBDA), President of International Advertising Association (India Chapter) and serving Director of Digital News Publishers Association (DNPA).
He is the Founding Director of ABP Studios, which has produced award winning films and TV series.
Avinash is a Delhi University Graduate and Post Graduate in History and an AMP from Harvard Business School.
Avinash has received numerous awards including CEO of the Year Award twice from ENBA.
Malvika Mehra has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Young Maverick Abby category.
In a career spanning 3 decades, Malvika has donned many hats across advertising and marketing. Leading the brand mandate as Chief Creative Officer at Grey and Dentsu, successfully partnering clients and building famous brands like Bingo! at Ogilvy and running her own independent venture, Tomorrow Creative Lab, Malvika has moved on to being an independent consultant and brand partner to CEOs & founders.
Currently, Creative Head, Marketing, Dinshaw’s Dairy Foods, Malvika was formerly Chief Creative Officer, Good Brands at the Good Glamm Group.
Malvika has been invited 3 times as juror by the prestigious Cannes Lions across the print, film and design categories. She has been part of other eminent global juries for advertising and design including Clio, Spikes Asia, Dubai Lynx, Kyoorius apart from Abby awards. Along the way, her work has picked up more than a 100 awards at shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius, The Abbys and The Effies.
Some of Malvika’s famous brand campaigns have been the launch of ITC Foods’ Bingo!, and her insightful work across Titan, Hutch, Vodafone, State Bank of India, Gillette, Reliance Telecom, Dell, Fiat, Honda, Duracell and the Indian Army.
The impact of her work and leadership has earned her a place among India’s ‘50 Most Influential People in Media, Marketing and Advertising’ (Economic Times – Brand Equity Agency Reckoner 2019), and the ‘Top 20 Creative Directors in India’ (ET, Brand Equity Agency Reckoner) twice in the past.
Sudha Natarajan, Director Response in Times of India Group has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Publisher category.
Sudha has had 25 years of learning experience, with 13 of them being in leadership positions, in marketing, advertising, and media organizations.
Sudha has been Director looking after a diversified revenue portfolio, including the Digital offerings for Bennett, Coleman & Co., the largest and most diversified media company in India, Sudha has served as the CEO of a large international agency network, Lintas Initiative Media (2nd largest, in India).
Sudha was voted as ‘Woman Icon’ of the Marketing & Advertising Industry, she was ranked the 14th most influential Marketing & Advertising person by Economic Times.
Sudha has served on various juries like Festival of Media, Asia and Cannes.
Sudha is also a board member on several Group Companies.
Tista Sen started her career with Whitelight Production, India’s leading ad film production company. After assisting on over 60 commercials she joined Lowe Lintas as a writer and worked on brands like Johnson & Johnson, Cadbury’s and Unilever.
Tista joined J Walter Thomson and for over 22 years she was involved with some of the largest brands in India and some of the most memorable and well-loved ad campaigns for Unilever, ITC, Godrej, GSK, Aditya Birla, Sony, SBI Mutual Funds
Tista has been ranked among the 20 most creative people in Asia and worked on campaigns that have won numerous metals at Cannes, Clio, Ad-Fest, One Show, D&AD, Clio, Spikes Asia including the Grand Prix and Gold for her work on Lost Daughters in 2022.
Over the years, Tista has been on the jury of several global advertising festivals including Cannes, D&AD, Clio, LIA, Gerety Awards, Spikes and The New York Festival. In 2015 Tista had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes that honours gender diversity in communication.
Tista is co-founder of The Collective, an agency agnostic platform that is a voice for young women in the industry when it comes to discrimination and gender inequality. Passionate about story-telling and the power of the written word, Tista is the only Indian to be published in the Modern Love Column of the New York Times.
Tista recently founded Ladyfinger, an agency that talks to women specifically on issues they can relate too and has worked with brands to adopt an insightful communication model.
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.
For more details on The Abby Awards, visit https://abbyawards.com/
Dailyhunt MENA and SRMG Join Hands for News Transformation
Dailyhunt MENA has recently established a strategic partnership with the esteemed Saudi Research and Media Group (SRMG). This collaboration signifies a significant expansion for Dailyhunt MENA within the MENA region, with the promise of elevating the Arabic media landscape to new heights. Through this alliance, there is a focused effort to enhance content offerings via Xpresso, a feature that delivers news in a story format, and Dailyhunt MENA, opening up lucrative business opportunities for the latter’s partners. This development stands as a noteworthy advancement in ongoing efforts to solidify a robust presence in the region.
As a technology-centric enterprise, Dailyhunt utilizes the power of artificial intelligence and machine learning to curate personalized feed suggestions for its users. The analysis of user engagement metrics, including click-through rates and time spent on content, enables Dailyhunt to continually refine its content curation strategies, ensuring they align seamlessly with user expectations. This commitment to leveraging advanced technologies highlights Dailyhunt’s dedication to delivering a tailored and engaging experience to its user base.
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Beyond Linguistic and Geographical Barriers
This collaboration positions Dailyhunt MENA as a key player in catering to its extensive user base, exceeding 350 million active monthly users across India and MENA, through the integration of SRMG’s publications. This will enhance user experience by providing them a platform for quick updates on local and global occurrences. Daily MENA will provide a comprehensive news ecosystem to a diverse user community.
The increasing mobile penetration in the MENA region presents a golden opportunity for innovative content delivery. Dailyhunt MENA is not only poised to promote SRMG’s Arabic content in the MENA region but is also set to expand its reach with content in English, Malayalam, and Urdu, specifically catering to the Indian subcontinent. The collaborative efforts with SRMG and the focus on linguistic diversity position Dailyhunt MENA as a frontrunner in delivering a seamless, localized, and enriched news consumption experience for users across the MENA region and beyond.
And what they said
As quoted by Campaign Middle East, Shekhar Iyer, Director and General Manager of Dailyhunt MENA, said:
“The amalgamation of SRMG’s content within Dailyhunt will enrich the MENA audience experience and align with their language needs, especially Arabic. This venture underscores Dailyhunt’s dedication to eradicating language barriers and delivering extensive news coverage to its multifaceted user community.
He further added
“It heralds an era where quality journalism surpasses geographical and linguistic confines, becoming universally accessible through the power of technology. This is a stride towards fostering a well-informed and interconnected global society, where content is not just passively consumed but actively experienced in novel and meaningful ways.
With AI and ML, we can revolutionize content curation by automating and optimizing various aspects of the process, resulting in a more tailored and engaging user experience.”
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