Snapchat Launches New AR and ML Tools for Advertisers
Snapchat has launched new augmented reality (AR) and machine learning (ML) tools to help businesses and advertisers promote their brands on the platform more effectively. The company has been investing in automation and machine learning to speed up and simplify the creation of AR assets. The platform unveiled AR Extensions at the US-based event, IAB NewsFront. Advertisers can now directly incorporate AR lenses and filters into any of Snap’s ad formats, such as Collection Ads, Spotlights, Dynamic Product Ads, and Snap Ads.
Snapchat’s New AR and ML tool for brand growth
Another feature coming to Snapchat is ML Face Effects, which allows brands to use Generative AI technology to create customized Lenses for branded AR ads. With this new feature, brands can quickly create a unique machine-learning model and enhance a Lens with lifelike face effects. With the help of AR ads, advertisers will be able to directly promote their goods, intellectual property, and brands to Snapchat’s 422 million daily active users. New automation and machine learning tools have been released in the AI space to facilitate the quicker and simpler creation of augmented reality.
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Snapchat hopes to help brands transform 2D product catalogs into try-on experiences by cutting down on the time required to create AR try-on assets at scale with this new tool. Additionally, brands can now use generative AI technology, which enables customer-produced lenses, to create branded AR ads on Snapchat. With the help of this new feature, users can quickly generate unique machine-learning models that produce realistic effects and branded selfie experiences for “Snapchatters.”
Snapchat’s ongoing affiliations for community building
Additionally, the social media network changed its relationship with Live Nation in an effort to better utilize Snapchat’s network of influencers, or “Snap Stars.” Through the Snap Nation Public Profile, Snap Nation will provide Snapchatters with exclusive behind-the-scenes content from well-known musicians. To compile shared experiences from the platform community in one location, Snapchat will also be curating stories from Live Nation concerts and festivals that feature public Spotlights from Snapchatters, Snap Stars, music fans, and artists.
Currently, advertisers can only take advantage of this feature in the United States. There, they can participate through branded content on creator stories, ads in Snap Nation stories, and AR Lenses that use Live Nation IP.
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Kofluence Unveils Kofinity, An Assured Path to Brand Partnerships
Prominent AI-led platform, Kofluence, has debuted Kofinity, its newest offering. It serves as a forum for emerging artists to collaborate with businesses. Every content creator who uses the product has the chance to earn money from their social impact thanks to brand partnerships. According to Kofluence, with the introduction of Kofinity, creators can concentrate completely on producing content and increasing brand visibility. Additionally, it will give creators the tools to monetize their passion.
Kofluence has executed over 1600 campaigns effectively across 30 verticals. They also claim to have 550k collaborators on board and a reach of over 6 billion people. Without a doubt, Kofluence is the pioneer in influencer marketing tools.
Kofinity for Creators
Kofinity gives creators a chance to develop business relationships with brand partnerships and earn profit. Through the website ‘kofluence.com/in‘, which will act as the main interface for these deals, the product enables consumers to get a free, distinctive URL. By partnering with brands, creators may profit from every purchase made through their unique link. Through social and messaging channels, users can share offers and promotions from brands with their followers. ‘Always-on’ campaigns allow creators and businesses to collaborate. Additionally, the business guarantees earnings on any purchases made using the customized link.
Kofluence further states that top performers on Kofinity can make more than INR 25,000 every week. Guaranteed selection for collaborations with minimal content development and no prior content review comes along with that. Getting premium offers typically involves meeting eligibility requirements or considering costs. Kofinity, however, enables content producers to communicate these offers to their audience. They can therefore readily and freely use them without meeting any such requirements.
Here’s what they said
Speaking about the launch Ritesh Ujjwal, CEO and co-founder, Kofluence said,
We’re thrilled to introduce Kofinity! With this launch, we’re confident that Kofluence is well-positioned to lead the charge in this rapidly evolving industry. We aim to foster India’s thriving creators economy by monetizing 100k influencers in the next 12 months, enabling creators on their journey to becoming creator-preneurs.
Sreeram Reddy Vanga, co-founder of Kofluence, stated,
As excited as we are about the launch, what I’m looking forward to is Kofinity being a means of self-sufficiency for all the budding creators. Kofinity is expanding its horizons beyond social media like Instagram and Youtube. Now, creators can easily share their offers and deals within their social circles through multiple social networking platforms by using their unique link.
About Kofluence
Ritesh Ujjwal and Sreeram Reddy Vanga founded Kofluence, a leading AI-driven influencer marketing platform in India. The platform’s powerful proprietary AI & ML powered platform, which lets brands and influencers generate revenue from their social influence, revolutionizes the Ad-tech sector. The company has utilized its extensive category experience to service over 400 companies across 30 industries. With the help of technology, Kofluence offers a technology-driven interconnected network where businesses and social media users may find and be found by one another, choose the partners they want to collaborate with and do so at transparent prices with no additional fees. Additionally, Kofluence provides a distinctive, feature-rich Brands App and Creators App that makes collaboration simple and allows for end-to-end campaign management.
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