Singapore Airlines Retains PHD as its Media Agency of Record
PHD is still Singapore Airlines’ official media agency. According to Campaign, PHD was hired by the Singapore flag carrier in 2019, and the account’s total billings over five years totaled between $50 million and $100 million. The airline’s creative responsibilities were secured by TBWA, another Omnicom agency, making the 2019 appointment a dual one.
Singapore Airlines appointed PHD as its Media AOR in 2019
TBWA and PHD were tasked by SIA to implement a new integrated agency approach to collaboratively deliver creative services, media planning, content narrative solutions, and overall strategy. They went by the name SQ1.
According to Campaign, the SIA began a media review in 2024’s first quarter. The airline ultimately chose to continue working with PHD, though it’s unclear how many media agencies participated in the pitch. How long the airline has kept PHD on board is unknown.
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Madison Media Alpha Appointed As Media AOR for Sun Neo
Madison Media Alpha, a Madison World division, recently won the Media Agency Of Record (AOR) of Sun Neo Hindi GEC. The agency has been employed by Sun Network’s Sun Bangla and Sun Marathi channels.
Sun Neo Hindi GEC is the newest addition to the top broadcaster Sun TV Network. It is the network’s first Hindi channel and aims to establish Sun TV Network as a dominant force in the country’s television market.
Madison Media Alpha is a division of Madison World, an in-house group of communication agencies in India that was founded in 1988. It manages media buying and planning for a number of clients, including McDonald’s, Lodha, Asian Paints, Godrej, TVS, Raymond, CEAT, Pidilite, and Bajaj Electricals. Madison World served 500 advertisers last year through its 11 units.
Here’s what they said
Speaking on Madison’s appointment, Sun TV Network’s official spokesperson commented,
“We are delighted to launch Sun Neo, our flagship Hindi General Entertainment Channel across Hindi speaking markets. We have been currently partnering with Madison on other channels and look forward to leveraging their expertise to make Sun Neo, a household name across the Hindi heartlands of India.”
Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha commented about the newest association,
“Madison’s long-standing association with Sun TV Network is a testament to the strong bond we have developed over time. With Sun Neo Hindi GEC now appointing us as their Agency on Record, we are committed to delivering impactful media solutions that will elevate the brand’s awareness in Hindi markets.”
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