The Coca-Cola Company Unveils Coca-Cola Lens, Its Proprietary Consumer Insights Platform
The Coca-Cola Corporation has introduced Coca-Cola Lens, an open-access insights platform that disseminates information and knowledge from hundreds of thousands of retail and foodservice establishments across North America. The platform was created to assist operators and retailers in overcoming their financial obstacles. It also aims to support their growth by assisting them in making defensible, fact-based decisions. Coca-Cola Lens, a platform designed to provide its retail and food service partners with “actionable insights,” is another way the beverage company is utilizing its emphasis on digital marketing channels. Its goal is to make information about current trends and future perspectives easily accessible.
Coca Cola’s proprietary consumer insights platform, Coca Cola Lens
The platform is designed to assist retailers who wish to concentrate on expanding their customer base by enhancing pertinent trends in order to predict consumer preferences. With more than 250,000 retail and 500,000 foodservice locations across North America, Coca-Cola feels it is in a unique position to offer real-time insights to companies that require them. It also signifies a substantial advancement in the way the business provides its retail partners with insights.
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Comprehensive insights on ever-evolving consumer trends
A collection of 16 thought leadership articles from Coca-Cola Lens delves into the subtleties of consumer behavior while offering a broad macroeconomic perspective and prospective perspectives. The articles address relevant subjects like the rise of premium water, the purchasing power of multicultural consumers, and the effects of digital ordering technologies. They are written by internal subject matter experts at Coca-Cola and are supported by data from reliable third-party sources and proprietary internal tools.
Coca-Cola Lens uses data and tools that are exclusively its own, along with insights from secondary and third-party sources, to create targeted insights that are then accessible through an easy-to-use website. The platform delves deeply into the behavior of its users before panning out to display the context and trends that make up the overall picture. Every quarter, new content will be released with the aim of adding more context to the data. The initial articles will center around various themes such as e-commerce shares, diner psychology, digital trends, macro forces and trends, meal missions, and Gen Z.
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Additionally, the platform provides advice on revenue-generating strategies for anything from cold vault inventory management to restaurant menu optimization. Quick-read, easily digestible articles are visually enhanced by the use of charts, graphics, and photos. Every quarter, four to six new articles are added based on suggestions from Coca-Cola associates and customers. An enormous quantity of data is being collected from all directions in the quickly evolving world of today. Everyone involved in the beverage industry, from cashiers at single-unit retailers to CEOs of chains of 10,000 restaurants, can gain from the practical insights Coca-Cola Lens provides.
Coca-Cola Lens’ official debut
Coca-Cola Lens will make its formal debut at the 2024 National Restaurant Association Show in Chicago. An educational session titled “Data and Dining: Feeding Growth with Actionable Insights” will be held to inform attendees about the platform.
The Coca-Cola Co. is a global beverage company with its headquarters located in Atlanta. Its products are sold in over 200 countries and territories. Among the brands in the company’s portfolio are Sprite, Fanta, Dasani, Smartwater, Vitaminwater, Topo Chico, and Minute Maid. Over 700,000 people work for Coca-Cola worldwide along with its bottling partners.
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Here’s what they said
Pamela Stewart, chief customer officer for Coca‑Cola North America, said.
“We are launching Coca‑Cola Lens to deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants. Together, we will navigate this dynamic landscape, leveraging data and tools to drive our business strategies forward and accelerate growth.”
Dagmar Boggs, head of foodservice at Coca-Cola North America stated,
“Coca-Cola has always been dedicated to driving growth with our partners. With the launch of Coca-Cola Lens, we’re taking that commitment to the next level. Now, customers will be able to self-serve the actionable insights they need, precisely when they need them, empowering our partners to navigate the evolving landscape with confidence and agility.”
