Swiggy Instamart is kicking off the New Year with a mic drop moment, teaming up with India’s rap sensation Naezy for a hilariously relatable digital ad. In true Naezy style, the ad features a snappy rap that playfully calls out how New Year’s resolutions tend to fizzle—but fear not! Swiggy Instamart is here to save the day (and your goals) with its lightning-fast 10-minute deliveries.

From gym gear to diet must-haves, hydration essentials, or even that snack to stop you from texting your ex—Swiggy Instamart has your back. Whatever you need to stay on track, they’ll get it to you before your motivation can bail. Released on January 2, the campaign film has garnered over 11.2 Million views and 113K shares on Instagram and received an outpouring of positive reactions, with one user sharing their excitement on LinkedIn stating, “I can’t even remember for how long drinking enough water has been a resolution for me. Swiggy Instamart and Naezy got too real with ‘bar bar sochke bhi nhi kia hydrate’ ”.  Another user said, “This is so good. ”.

Watch Naezy bring the beats and the vibes here: 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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