Leading integrated advertising firm SW Network (formerly Sociowash) has obtained the media mandate for Nef’s Finds, a company renowned for its timeless appeal combined with a trend-forward aesthetic. The media mandate will be managed by SW Network’s Delhi headquarters and was granted following a competitive multi-agency pitch, demonstrating the network’s proficiency.
The mandate win will see the SW network commit to using strategic media initiatives to improve brand perception and reach a wider audience. Nefatari Joshi, the founder and CEO of Nef’s Finds, is praised for his brand’s dedication to stylish and eco-friendly fashion, which exudes a carefree and young vibe. Through creative media strategies, the partnership hopes to improve brand perception and increase market presence.
The addition of this client to SW Network’s list demonstrates its capacity to spearhead effective strategies and lift brands above competitive landscapes. SW Network’s position as a reliable partner for creative and successful marketing is cemented by this partnership, which furthers the company’s emerging reputation as a trailblazing force in the advertising sector.
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Raghav Bagai, co-founder of SW Network said,
“The rise of slow fashion in India, particularly among the youth, is a trend we’ve been closely watching. Our collaboration with Nef’s Finds is a testament to our shared vision of blending creativity with strategic impact. We are excited to craft compelling narratives that capture the essence of Nef’s Finds’ slow fashion ethos, fostering a more meaningful connection with their audience.”
Nefertari Joshi, founder and CEO of Nef’s Finds, commented on this partnership,
“Nef’s Finds has always believed in clothing and accessories that transcend seasons and celebrate the spirit of endless summers and carefree moments. We see this collaboration with SW Network as a strategic move that will amplify our brand narrative and engage with a wider audience that values sustainable and stylish choices. Our aim at Nef’s Finds is to redefine fashion norms while creating a more sustainable and exclusive experience.”
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