MUMBAI – From Axe spritzers in Southeast Asia to the iconic Mauka Mauka playbook, Sujay Ray has long been known for blending creative flair with strategic firepower. Now, he steps into a new role at L’Oréal India as Head – Consumer Experience, Content & Advocacy, part of the CDMO team, taking charge across its multi-division portfolio.
After a transformative 3.5-year run as Chief Digital Officer for the Professional Products Division, where he championed salon-first digital journeys, Sujay now leads the brand’s consumer-forward initiatives. His remit spans direct-to-consumer and B2B strategy, digital transformation (DDX), CARE, and CX—all aimed at delivering beauty that resonates and engages.
Back in 2021, when he first joined L’Oréal, Sujay had quipped about being the “devil in beauty land.” That devil now helms experience design with data, creativity, and a bold customer lens.
Sujay credits his rise to visionary leadership, an agile team, and strong partners who’ve powered the journey from salon chairs to consumer screens.
Before stepping into the world of beauty, Sujay crafted digital-first brand narratives at Star Sports (#LePanga), AB InBev, Airtel, and Mindshare. He’s marketed everything from sports and beer to telecom and deodorants—and even started his digital innings at ET and TimesJobs.com.
Now, with consumer experience as the north star, Sujay’s mission is clear: shape stories and strategies that don’t just market beauty—but make it feel meaningful.
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