Published on: September 15, 2026
Story Digital has been appointed as the integrated creative agency for Mankind Pharma’s HealthOK, one of India’s leading Pure Veg multivitamin brands. As part of the mandate, the agency will lead the brand’s creative journey across both digital and mainline platforms, with a sharp focus on building stronger awareness, cultural relevance, and top-of-mind recall among consumers.
The partnership marks an important milestone for HealthOK as it looks to strengthen its position in India’s growing wellness category through integrated, insight-led communication that resonates with modern consumers.
Known for creating work that doesn’t just stop the scroll but starts conversations, Story Digital has built a strong creative partnership with Mankind Consumer Products, HealthOK’s parent brand, through clutter breaking work for their brands like Gas-O-Fast and Nimulid. Backed by strategic thinking, sharp storytelling, and a deep understanding of modern consumer culture, the agency is known for creating work that resonates with audiences and drives meaningful engagement.
The Strategy Behind the Partnership
Speaking about the collaboration, Joy Chatterjee, VP – Sales & Marketing at Mankind Pharma, said: “HealthOK has always been focused on helping consumers make informed choices about their daily nutrition.We believe that being vegetarian should not mean compromising on essential nutrition, and HealthOK is committed to making everyday nutritional support more accessible to them. As we continue to grow the category, we were looking for a partner who understands both consumer behaviour and cultural relevance. Story Digital demonstrated a clear strategic vision for the brand’s future and a deep understanding of today’s digital culture, making them a natural choice for this partnership.”
Pratiek Sawhney, Co-Founder of Story Digital, added: “We’re delighted to grow our partnership organically with Mankind Consumer Products through HealthOK. The trust and faith the management has placed in us has allowed us to create impactful work across several of their brands, and this expanded mandate is a testament to that relationship. We look forward to bringing our approach of creative storytelling, social-native thinking, human-truth-led mainline campaigns, and meaningful consumer engagement to HealthOK as we work towards achieving the brand’s objectives together.”
The partnership is already off to a strong start with the launch of HealthOK’s latest campaign featuring ace Indian fast bowler Bhuvneshwar Kumar, conceptualised by Story Digital. Designed to strengthen the brand’s credibility and significantly improve top-of-mind awareness, the campaign marks the first of many integrated initiatives that the agency and HealthOK will bring to consumers together.
With a robust pipeline of digital-first ideas and mainline campaigns already in development, the collaboration signals a long-term creative partnership focused on building HealthOK into one of India’s most distinctive wellness brands.
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