Spotify is aiming to make its podcast platform more interactive. It has released a significant update to its mobile app, Spotify for Podcasters, which makes its features available to all podcast creators, regardless of the platform they use for hosting. With this development, podcasters now have much greater accessibility and functionality, which will help them better manage and expand their shows. The updated app now supports all podcasts, formerly available only to creators who hosted directly on Spotify. This implies that any podcaster can make use of the app’s potent tools to interact with their listeners and improve their podcasting experience, regardless of where their show is hosted.
Spotify is introducing a podcast comment section that will appear on episodes, to foster a closer relationship between podcasters and their audience. This addition of the comments feature is a significant advancement in Spotify’s continuous efforts to improve its platform and maintain user engagement. After finishing their listening, users can access the episode page or scroll past the play controls to find the service’s new comment section. Upon launch, creators will have complete control over which comments appear on their page and all posts will by default be private. Any responses they choose can be published or kept private. If they are pressed for time, they can choose to not participate in the feature altogether or enable comments only for a select few episodes. Podcasters can now easily oversee their community interactions and make sure that only relevant and helpful comments are displayed.
Read More: The Weber Shandwick Collective Announces Leadership Transition
The service allows all creators to manage comments by giving them access to the updated Spotify for Podcasters app, regardless of whether they are hosted by the company. The only requirement for creators who aren’t hosted on the Spotify for Podcasters platform is to claim their show via the app initially. Not only can creators decide which replies appear on their page, but they will also get alerts when new comments are made and when their show reaches certain milestones. They will also have access to audience insights and analytics.
Notifications regarding newly added comments, noteworthy achievements, and chart placements will be sent to creators. This feature makes sure that podcasters are always aware of significant developments and accomplishments in their programs. According to Spotify, podcast makers can manage their shows and communicate with listeners using the desktop or mobile Spotify for Podcasters app. Through the platform, creators can effortlessly monitor their growth, manage their Spotify presence, and check their stats.
The Q&A and poll features that Spotify offers to podcast hosts are already available, and the addition of comments will increase audience interaction. This builds on Spotify’s mission of increasing interactivity, which has already resulted in a significant increase in engagement.
There is a need because this year these features have been used by over 9 million unique listeners. Listeners who use these features, according to Spotify, are twice as likely to spend twice as much time each month listening to podcasts and are four times more likely to revisit a show within 30 days. To properly accommodate this new feature, Spotify has also updated its Spotify for Podcasters app. As a result, all creators can now utilize it, regardless of where their show is hosted.
Read More: Nielsen Names Akhil Parekh Chief Solutions Officer of Digital Product
