SoCheers Secures Digital Mandate for ASUS India

The multinational electronics company ASUS, based in Taiwan, has chosen SoCheers to handle its digital duties for its Indian operations. The agency’s Mumbai office will handle the account, which was won after multiple rounds of presentations in a multi-agency pitch. ASUS is a multinational corporation based in Taiwan that was founded in 1989 with the primary goal of producing consumer electronics that will improve and simplify the lives of millions of people.

SoCheers wins digital mandate for ASUS India

ASUS is also one of the world’s top three consumer notebook manufacturers. Known for transforming the personal computer industry with its Eee PCTM, ASUS first entered the Indian electronics market in 2011 under the name ASUS India. Since then, they have led the way in the digital revolution with a rapidly expanding range of products that include smartphones, gaming, and personal computers, virtual and augmented reality devices, IOT devices, and robotics technologies.

SoCheers will handle all end-to-end digital responsibilities for ROG India Consumer PC and ASUS, including overall strategy and management for both brands across social channels, as part of the mandate. Together with outreach and influencer marketing, end-to-end management of pre- and post-content production, and planning and executing digital brand campaigns for future product launches—the first of which is the ASUS Vivobook S 15, which is scheduled to launch in the first week of July 2024—the agency will also enhance the brand’s online persona.

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SoCheers’ stellar performance

Mehul Gupta and Siddharth Devnani founded SoCheers in 2013, a full-service creative agency focused on digital media, with the exclusive goal of extending brands’ reach by skillfully bridging the divide between creativity and technology. Motivated by its culture of putting people first, SoCheers is a creative hub of more than 250 young, talented professionals who work hard to create experiences for their clients in addition to marketing campaigns. Prominent companies like Dream11, Godrej Interio, JioCinema, Hotstar, Sony, Croma, Havmor, Diageo, Amazon Prime Video, and many more are among them.

Apart from its inventive and significant work, SoCheers has also won awards at numerous events, both domestically in the Indian advertising sector and abroad. The Webby Awards 2024, The Drum Awards (Marketing APAC) 2024, The Goafest Abby Awards 2023, The MMA Smarties 2023, and The ET Shark Awards 2023 are just a few of the noteworthy honors that the agency has recently won.

Here’s what they said

Talking about their partnership with SoCheers, Paramjeet Singh Mehta, head of marketing, ASUS India said,

“We are on the verge of making some new additions and developments to our existing portfolio & believe that a lot of value can be built through our digital touchpoints. The vision for the brand that we have & what SoCheers is envisioning syncs well & we are delighted to partner with SoCheers and embark on our digital growth journey.”

Delighted with ASUS’ addition to their client roster, Siddharth Devnani, co-founder & director, SoCheers said,

“As a global leader in innovative technology, ASUS is at the top of their game with their cutting-edge expertise, setting them a class apart in the ever-evolving tech landscape. We are ecstatic to partner with ASUS and together, we look forward to creating impactful campaigns that strike the right chords, win attention and propel the brand to the next level”.

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