SMART Bazaar Unveils Father's Day Film

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In celebration of Father’s Day, SMART Bazaar released a touching new film, #KarmSePita. This heartfelt tribute explores the often unspoken, tender side of fatherhood, highlighting the emotional impact a father’s love and values have on his children.

Fatherhood is frequently portrayed as a role of provision and leadership. However, the quieter aspects—the unwavering dedication, silent sacrifices, and boundless love—are what truly form a deep bond between a father and his child. #KarmSePita delicately captures these moments, showcasing the profound connection.

The film eloquently illustrates that a father’s love intertwines with the values he instils, the lessons he imparts, and the affection he generously gives, even if he has to go above and beyond.

Here’s what Damodar Mall, CEO of Reliance Retail Value Format, expressed, “A father’s love is often equated with tough love, but it’s the tender moments between father and child that truly strengthen their bond. Through this film, we aim to highlight this softer side and inspire reflection on the immense influence fathers have on our lives.”

Mr. Lalatendu Panda, Sr VP & Chief Marketing Officer- Reliance Retail format (Grocery), shares, “With “Karm Se Pita”, we aimed to craft a film that touches hearts and evokes reflection on the profound influence of fathers. This film is a heartfelt homage to dedicated fathers, exploring the unspoken bonds and the deep impact of a father’s love on a child’s life.”

Chandni Shah, CCO of FCB Kinnect– “We’re passionate about crafting films that resonate with viewers on a deeper level. But with #KarmSePita, we wanted to do something even more profound. We wanted to delve deeper, exploring the multifaceted nature of fatherhood. The film’s beauty lies in its ability to capture the universal language of love between father and son. Through #KarmSePita, we hope to inspire viewers to see the richness and diversity of father-child relationships, reminding them of the beautiful ways these bonds are formed.”