Published on: August 28, 2026
Mumbai, 28 August 2026: Marathon Edge Partners backed SI (Sportz Interactive) has acquired Magnifi, an AI powered video clipping and content platform that works with organisations across the Americas, EMEA and the APAC region. SI is a sports technology company with over 24 years of experience, serving 150+ leagues, federations, broadcasters and teams globally.
The acquisition accelerates SI’s FanOS roadmap by a few quarters at the very least, brings exceptional talent onto the team across technology, delivery and go to market, and expands SI’s footprint into new markets and geographies.
“This acquisition is a deliberate step in a strategy we have been building for some time. It accelerates our FanOS roadmap by a few quarters at the very least, brings in exceptional talent, and expands our footprint into new markets and geographies,” said Siddharth Raman, Chief Executive Officer of SI.
“Sports video has a narrow window: a goal, a wicket, a match point, Fans want the clip before the replay finishes. Magnifi’s platform has handled that kind of volume in production for years. As FanOS Media, it adds a video layer to our stack that has already been through the pressure of live sports at scale” said Monojit Banerjee, Chief Technology Officer of SI.
SI works with sports organisations across the world catering to leagues, federations, team, technology companies, media houses and offers fan engagement solutions across 25+ sports including cricket, football, motorsport, basketball, and athletics.
