Shoppers Stop, an omnichannel fashion and lifestyle retailer, has appointed Jiten Mahendra as Chief Marketing Officer and Customer Care Associate. He posted the news on LinkedIn.
Jiten was Chief Marketing Officer at Ample before taking on this position. There, he oversaw the planning and implementation of integrated campaigns that promote brand awareness, customer acquisition, and loyalty through offline and online channels. He also led the marketing strategy for both the B2B and B2C segments.
Having worked with well-known companies like BYJU’s, where he oversaw growth marketing strategies for their tuition center, he has over twenty years of marketing experience in a variety of industries. Along with many others, he has worked for Landmark Group Dubai and Mahindra & Mahindra Auto.
With over 20 years of experience in marketing across a variety of industries, including the development of digital ecosystems, e-commerce, CRM, analytics, new product development and launches, and integrated go-to-market strategies, Jiten Mahendra is a seasoned professional. Digital marketing, media and advertising, analytics, and customer journey optimization are among his key areas of expertise. Mahendra holds a Columbia Business School certification in Digital Strategies for Business.
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