Swiss Beauty has announced the appointment of Shalini Kochar as Assistant Vice President – Marketing. The update was shared by Kochar on LinkedIn. In her new position, she will spearhead the brand’s overall marketing strategy and initiatives.
Before joining Swiss Beauty, Kochar was associated with Flipkart, where she served as Marketing Lead for Flipkart Fashion and Flipkart SPOYL from March 2022 to March 2025. Based in Bengaluru, she managed brand marketing, social media, and performance marketing for the platforms.
Prior to her stint at Flipkart, Kochar spent more than three years with Fabindia in roles such as Senior Brand Manager and Manager – Brand & Marketing. During this time, she worked on brand strategy, marketing communications, digital initiatives, consumer insights, media planning, and partnerships across ATL and BTL campaigns.
Earlier in her career, she worked with ELLE and ELLE Decor India, contributing to brand solutions and advertising teams across North and East India. She has also held roles at Marie Claire India and India Today, where she handled advertising sales, brand solutions, and client partnerships.
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