Schbang has expanded its global footprint with the acquisition of Addikt. Addikt has created designs for Pride Amsterdam, Prada X Armani at Fabrique des k, Rabobank, Autotaalglas, Booking.com, and the StarSports IPL. The new company, addiktSchbang, will serve more than 300 of the biggest brands in the world by fusing British storytelling skills, Dutch design brilliance, and cutting-edge technology from India.
Taking advantage of the 11.1% growth in digital advertising in the region, which is expected to reach €96.9 billion in 2023, Schbang boldly enters the European market as AddiktSchbang. With a compound annual growth rate (CAGR) of 7.22%, the European programmatic advertising market is expected to reach €143.03 billion in 2029. AddiktSchbang is well-positioned to capitalize on this growth and establish new benchmarks for global creative excellence.
With more than 1300 highly skilled employees, AddiktSchbang is prepared to provide completely integrated marketing solutions. The agency is set to ensure seamless and effective service delivery for all client needs under one roof by combining this talent with strategic partnerships from leading global MarTech companies, including Meta, Google, HubSpot, Salesforce, Adobe, and Zoho. This eliminates the need for multiple agencies. The company’s memberships in trade associations like the Dutch Embassy of Creativity, OneClub, ADC, ADCN, BNO (Association of Dutch Designers), and AdForum serve to further solidify its standing as a player in the global creative environment.
AddiktSchbang’s proficiency in immersive experiences, creative technology, and identity creation is having a profound effect on the global creative industry. The agency created a compelling “Togetherness” story for Pride 2024 Amsterdam, which connected with more than 500,000 attendees. Working with Schbang’s India Technology Hub, the team in creative technology set a record with Tata Communications by producing over 1,000 customized web pages, cutting down on bounce rates by 45%, and boosting lead submissions by 169%. Additionally, the agency strengthened the brands’ market presence by providing 650 resellers with an immersive 360-degree experience at Prada X Armani by Fabrique des Lumières. These projects redefine industry standards by showcasing addiktSchbang’s seamless integration of technology, design, and storytelling.
The establishment of AddiktSchbang signifies the commencement of Schbang’s worldwide expansion strategy, with Europe acting as a springboard for subsequent expansion into Africa and the Middle East. The purpose of this action is to strengthen the agency’s standing as an Indian competitor in the global advertising market.
Harshil Karia, Founder and Managing Director of Schbang said,
“Our acquisition of Addikt and the formation of AddiktSchbang represent a bold step in our global strategy. By merging our technology, storytelling, and design strengths, we are uniquely positioned to deliver innovative solutions to some of the world’s largest brands. As we enter the European market, we’re not just expanding our footprint – we’re setting the stage to redefine creative excellence on a global scale.”Â
Barry Schwarz, Co-Founder of Addikt, commented,
“India has proven itself as a world-class leader in digital and IT technology, and now, with this connection to Amsterdam, we are making a logical and ambitious step towards establishing ourselves as a global creative powerhouse. This partnership strengthens our presence in Europe and aligns with Schbang’s and India’s broader ambitions to shape a global network. We focus on creating strong cultural and inclusive connections between brands and their audiences while pushing the worldwide boundaries of creativity and technology.”Â
Koen Van Ovoorde, Co-Founder of Addikt added,
“Our work at AddiktSchbang is about pushing creative boundaries and setting new industry standards. Whether crafting a festival identity, pioneering hyper-personalisation, or creating immersive brand experiences, we are committed to delivering work that not only meets but exceeds the expectations of our global clients.”Â
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