Dhwani Shah, who led Interactive Avenues as associate business director, has joined Schbang as head of media.
Shah began her career as Iksula and went on to work across Performics India, Ethinos Digital Marketing, Unicare Ingredients and PHD.
As the associate director – performance marketing (Volkswagen | HSBC) at PHD, he led performance strategy and digital lead for BFSI & auto clients at PHD. She worked with a cross functional team of media planners, media supervisors and performance specialists in Search, Social, Display and Programmatic domains to come up with full funnel media strategy right from branding to performance as well as leading client conversations externally and internally with the executing, reporting, planning team.
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![Netra](https://adtechtoday.com/wp-content/uploads/2023/10/IMG_20200818_183545_638-e1696998273394-150x150.jpg)
- Netra
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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