Former VML India President Saurabh Saksena has started a new company, Next Wave Worldwide, intending to revolutionize the marketing communications industry by utilizing AI to its fullest potential and utilizing the experience of seasoned professionals.
He previously held the position of CEO for India at VMLY&R. He had spent almost nine years working for J Walter Thompson Worldwide. In India and Southeast Asia, he has led diverse, multi-cultural, multi-location, cross-functional teams to achieve sustainable business growth and profit. He has over 31 years of experience managing people, businesses, and country operations.
He worked for WPP’s new agency, VML India, for five months before the launch of Next Wave Worldwide. Before the holding company announced the merger of Wunderman Thompson and VMLY&R to form the newly renamed creative powerhouse, VML, he worked for the latter as Chief Executive Officer for more than a year, beginning in December 2022.
He was employed by WPP’s Red Fuse Communications as President from August 2019 to December 2022. Before that, he worked in a variety of capacities at J Walter Thompson Worldwide’s offices in India and Malaysia from October 2009 to July 2019. In addition, Saksena has collaborated with DDB Mudra Group, Ogilvy Outreach, Mid Day, Red Fuse Communications, and more.
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