Monks, the global, purely digital, data-driven operating brand of S4Capital plc, has announced the appointment of Niranjan Singh as Head of Media, Monks India, effective immediately. Singh brings nearly two decades of experience across India, Southeast Asia, and global markets, working with leading brands including P&G, Amazon Prime Video, LEGO, Mercedes-Benz, and Colgate-Palmolive.
In his new role, Singh will spearhead Monks’ media practice in India, focusing on data-led innovation, AI-driven marketing strategies, and integrated performance solutions. He will work closely with Ketan Desai, Managing Director of Monks India, and Sandipan Bhattacharyya, India Head – Creative, as the agency strengthens its position as a full-service digital marketing partner in South Asia.
“We’re thrilled to welcome Niranjan to the team,” said Fay Denis du Peage, SVP Media, Monks APAC. “His experience and leadership will bring immense value as we strengthen our media capabilities in India and across the region, helping our clients unlock new growth through data, technology, and innovation.”
With extensive experience in driving media strategies for marquee accounts across India and Southeast Asia, Singh has previously held senior leadership roles at GroupM India, Vietnam, and Indonesia, and most recently served as Head of Media for LEGO APAC & Amazon Prime Video SEA at IPG Initiative.
I’m excited to join Monks, the world’s leading AI agency,” said Niranjan Singh, Head of Media, Monks India. “The opportunity in India is to harness AI not just as a tool for efficiency, but as a catalyst for growth. I’m excited to work with our team at Monks to build next-gen media solutions that blend AI-driven precision with human creativity, ensuring our clients don’t just keep pace with digital transformation, they lead it.”
“India is a critical growth market for Monks, with its scale, digital dynamism, and appetite for innovation,” added Ketan Desai, Managing Director of Monks India. “Niranjan’s deep expertise across India and Southeast Asia, combined with his proven ability to lead transformation for some of the world’s largest brands, makes him an ideal leader to strengthen our media practice in the region. His appointment underscores our commitment to investing in top-tier talent and delivering long-term value for clients in South Asia and beyond.”
Monks continues to expand its AI-powered digital marketing solutions in India and APAC, combining content, data, media, production, and technology to create transformative marketing strategies that drive measurable business outcomes and long-term innovation.
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