Published on: October 22, 2026
Robert Downey Jr. has joined SPECS as its honorary Chief Customer Experience Officer (CCEO), bringing his long-standing interest in augmented reality to the company’s efforts to make the technology more accessible and engaging for users.
SPECS is developing a new type of computer integrated into transparent augmented reality (AR) glasses. The wearable device allows users to interact with digital experiences in their physical surroundings through hand gestures and voice commands, supporting activities such as communication, entertainment and everyday tasks.
Drawing on nearly two decades of experience exploring the possibilities of augmented reality, Downey Jr. will collaborate with teams across SPECS to identify new capabilities, shape Lens experiences and develop original content. His involvement will also extend to hardware development and in-person experiences.
“Trying is believing. Having tested practically every wearable tech that’s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on SPECS within 40 seconds,” said Downey Jr. “The applications are endless. Families can share experiences instead of hunching over devices, skills can be honed, big business can streamline development. In short, it delivers on the promise of AR glasses made by a certain techno optimist superhero I portrayed. Life imitates art-imitates life! I’ve never experienced the confident, warm and creatively inviting atmosphere that Evan has cultivated at SPECS anywhere else in the tech sector. Wait’ll you see what we create for you to enjoy.”
In his new position, Downey Jr. will work with the SPECS team to explore how AR can support everyday activities and professional applications. Potential use cases range from entertainment and education to specialised fields such as medicine, engineering and manufacturing.
“We’re incredibly excited to welcome Robert Downey Jr. to SPECS to help shape the future of augmented reality,” said Evan Spiegel, co-founder and CEO of Snap Inc. “Robert has been imagining what this technology could become for nearly twenty years, and it’s an honor to work with him to bring that vision to life.”
As part of his appointment, Downey Jr. is introducing his first project: a series of original episodes demonstrating SPECS technology in different settings. The initial episodes explore how the AR glasses can help users improve their workspaces, practise golf, enjoy entertainment and build artistic skills. The episodes are available on the SPECS website and YouTube, with additional content expected to be released over time.
The series provides an early look at how Downey Jr. plans to present SPECS technology through practical, approachable and entertaining demonstrations.
The partnership will make its broadcast debut during the New York Knicks versus Philadelphia 76ers Tip-Off game. An episode from the original series is also scheduled to air during Game 1 of the World Series on Friday, October 23.
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