In a significant move that reinforces its commitment to responsible influencer marketing, the Indian Influencer Governing Council (IIGC) has welcomed Riya Joseph, General Manager – Media at Britannia and Management Committee Member, to its Advisory Board.
A seasoned leader in media management and digital marketing, Riya brings a wealth of experience and a sharp strategic lens to the table. Her appointment follows the recent inclusion of Rajiv Dubey, Head of Media at Dabur India, as the IIGC continues to bring together industry veterans to shape the future of influencer marketing in India.
The IIGC, a newly formed body, is dedicated to building a transparent, structured, and ethical influencer ecosystem. Within just two months of its launch, it introduced the country’s first-ever “Code of Standards” for consumers—an important step in shifting the spotlight toward audience trust and accountability in the digital space.
Expressing her enthusiasm about the role, Riya shared, “Excited to join the Indian Influencer Governing Council as a member of the advisory board. Looking forward to contributing towards shaping policies for influencer marketing in India — a media channel that’s already come into its own.”
Her addition helps the council work towards a fairer, more open, and inclusive influencer community.
