T-Series has announced the appointment of Richa Vaidya as Deputy General Manager – Music Marketing, marking a significant addition to its leadership team as the company continues to expand its footprint in entertainment and digital marketing.
With over a decade of experience across entertainment, media, and digital strategy, Richa will lead music marketing initiatives at T-Series, focusing on strengthening the brand’s creative and audience engagement strategies across platforms.
Richa shared the news on LinkedIn, expressing her enthusiasm for joining India’s leading music and film label. “At T-Series, I look forward to enhancing my skills, learning, and growing in the ever-changing world of music to build the next era of entertainment marketing” she said.
Before joining T-Series, Richa served as Senior Marketing Manager at JioHotstar (formerly JioCinema), where she spent nearly three years driving impactful content marketing strategies for original web series and large-scale digital campaigns.
With a career spanning nearly 12 years, Richa has been part of several award-winning campaigns and has received industry recognition from ET Kaleido, India Digital Awards, Adgully Awards, and Viacom18 MAD Awards.
Her appointment underlines T-Series’ commitment to nurturing creative talent and reinforcing its position as a leader in the Indian music and entertainment landscape.
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