Bollywood Playback Singer Harshdeep Kaur to Judge Advertising Rocks’ at Goafest 2024
18th May, 2024; Mumbai, India: Goafest’s ‘Advertising Rocks,’ provides India’s Advertising and Media fraternity with a platform unlike any other. Offering participants the opportunity to showcase their musical talent, Goafest’s Advertising Rocks is currently in its second season. Raising the bar higher, Goafest 2024 now welcomes Bollywood playback singer Harshdeep Kaur as a judge. Additionally joining Harshdeep will be Rajeev Raja, Founder & Soundsmith, at Brandmusiq, and Merlin D’Souza, Founding Partner & Principal Composer, at Brandmusiq and Music Director. Nominations for Advertising Rocks can be submitted until Sunday, May 19, 2024.
Goafest 2024 invites participants to submit their nominations in two categories: Indian Soloists and International Soloists. Entries received will be shortlisted by Rajeev Raja, Merlin D’Souza, and Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’. Finalists will be presented with an opportunity to perform for Goafest 2024 attendees in Mumbai and winners will take home prizes up to Rs. 50,000.
“The Indian advertising and media industry is teeming with talent”, said Subhash Kamath, Former CEO of BBH and curator of Advertising Rocks. “It’s always inspiring for our industry youngsters to perform in front of professionals. Last year we had Papon as one of the judges and this year we have Harshdeep Kaur, who’s a fabulous singer.”
“Music transcends language, culture, and genre; it’s a universal emotion and given my passion for music, it is an integral part of my life,” said Mohit Joshi, CEO of Havas Media Network India and Goafest 2024 Co-chair. “We were greatly impressed by the talent showcased last year and are incredibly excited to see this year’s performances. Goafest is truly a celebration of creativity, and we are committed to evolving it with new and exciting concepts every year. We encourage all eligible performers to participate and make the most of this wonderful platform to showcase their talent to the industry,” he added.
About The Advertising Agencies Association of India (AAAI):
The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.
About The Advertising Club:
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It
publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
Submit your entries for Advertising Rocks here https://docs.google.com/forms/
For more details on Advertising Rocks, write to advertising.rocks.goafest@
Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to take place on 29th, 30th and 31st May, 2024 at The Westin Mumbai Powai Lake, Mumbai.
TikTok : A Digital Ecosystem For Content Creators To Earn Extra Income!
TikTok’s capacity to make songs go viral has music marketers and record companies enthralled. They frequently pay influencers to incorporate a tune in their videos in the hopes of it becoming popular. On an app that is still in the early stages of adding monetization tools, the practice provides an essential source of income for TikTokers.
Jesse Callahan, the founder of the upstart marketing firm Montford Agency, said –
“Music marketing on TikTok is huge. It’s a big way that labels have brought artists into the spotlight the last couple of years. It’s also a big way that creators have made a lot of money.”
According to Callahan, influencers he works with charge between $200 and $300 per million followers so that a creator having 5 million followers could potentially earn between $1,000 and $1,500 for song promotion.
He added that this depends on the level of engagement as there are many content creators on TikTok who have half a million followers but still manage to engage more audience than those with over 5 million followers.
Sarah Callahan, who uses the username “Sarati” to broadcast videos to her 10 million TikTok fans, told Insider that a song promotion costs between $1,750 and $2,500. She claims she receives a handful of promotion pitches per day from independent artists and record labels, with prices starting at $500 per post.
Nicole, Natalie, and Nika Taylor, TikTok triplets who sing in the Taylor Red music act, joined TikTok in March 2020 after live concerts were halted due to the coronavirus outbreak. Their TikTok account went viral, gaining 8.6 million followers in just over a year.
To begin making money, the band turned to song promotion, creating an account on the freelancer portal Fiverr to interact with musicians and marketers. On Fiverr, the group charges $750 for a single video, $1,400 for two videos, and $2,000 for three music videos.
Natalie says –
“We’ve done all kinds of song promotions for all kinds of artists. We’re a country band, but we’ve done promotions for rap, hip hop, pop, pretty much every genre out there.”
According to Devain Doolaramani, the founder of the talent management and marketing organization, The Fuel Injector, there are still prospects for creators with fewer than a million followers to earn hundreds of dollars.
He said that a creator with 200,000 to 300,000 followers who receives 20,000 to 30,000 likes on a video can make $200 for a song promotion.
Rates for micro-influencers with 50,000 to 150,000 followers are more varied but can range from $20 to $150, according to Austin Georgas, a senior account manager at the Gen-Z media business Flighthouse who specializes in music marketing. He added that he believes pricing to be a “grey area” for people working for the first time.
Griffin Haddrill of the marketing agency VRTCL, said –
“When you’re looking at the top 10, top 20, top 30 creators on the app, I
would say be prepared to spend anywhere from $8,000 to $50,000 for a post.”