Rediffusion has announced the opening of Konjo, a specialized agency that will help Indian businesses looking to advance to the next level and new age startups with brand support and strategic insights. The agency will be headed by group director Carol Goyal and have its headquarters in Delhi, Bengaluru, and Mumbai. Following the completion of his current overseas assignment, a full-time chief executive officer has been appointed, with an October start date.
Many well-known brands, including Maruti Suzuki, Airtel, Tata Sky, Colors TV, Lakme, Garden Varelli, Kaya Clinics, SBI Yono, Kingfisher Arilines, and many more, have their roots in Rediffusion, which has been around for 51 years. Rediffusion even spearheaded the first Indian launches of Pepsi, Canon, Casio, KFC, and Revlon, among other brands.
Konjo will develop a compensation plan that will allow it to share in the equity value of the brands that it represents. It will also look into potential direct equity investments in a few of its client brands.
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Rediffusion Chairman, Dr. Sandeep Goyal said
“Rediffusion was set up in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohd Khan as an Indian agency that would work with the growing tribe of local entrepreneurs and visionaries. That tradition has continued over the past five decades at the agency and we are proud to have been the birthplace of some of India’s most famous brands. Konjo will be a small but smart integrated communications agency that will work with startups in different stages of their brand journey.
Carol Goyal added,
“We have borrowed the name of this agency from our Chairman, Dr. Goyal’s book by the same name published in 2014 by Haper Collins. Konjo was then the story of Dr. Goyal’s own entrepreneurial venture, Dentsu, which he launched, nurtured, and grew over nearly a decade. We are going to bring the same value systems, work culture, and strategic goodness to the clients of Konjo. We have already signed up two clients and another two should sign up by next month when we will formally announce them.”
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