Renowned industry veteran Rayomand J Patell has announced the launch of Firestarter, an integrated brand communication and technology agency designed to deliver scalable brand growth through innovation and creativity.
Firestarter has entered a strategic international partnership with Munich-based Monkeyway, a leader in 3D real-time streaming technology for luxury brands such as Mercedes, Maserati, and Koenigsegg. As part of this collaboration, Patell has also been appointed Chief Creative Officer (CCO) at Monkeyway, bringing his expertise to global and Indian markets alike.
“We ignite scalable growth by defining and differentiating your brand to deliver valuable outcomes,” said Rayomand J Patell. “Firestarter defines brands through our proprietary process, creates unique brand identities, and develops integrated creative strategies that generate synergy across every medium, touchpoint, and technology.”
Built on the foundation of integrating brand communications with technology, Firestarter leverages newsroom and real-time AI-enabled production capabilities to deliver cutting-edge solutions. The partnership with Monkeyway allows the agency to introduce international brand technologies to Indian clients, beginning with 3D real-time streaming, enabling brands to tell immersive stories and engage audiences like never before.
Andreas Adam, CEO, Monkeyway, said, “Monkeyway brings class defining 3D real time streaming technology, trusted by global luxury brands to the Indian markets. Clients gain a seamless, scalable, and truly impactful brand-to-technology pipeline.”
Rayomand J Patell began his career at Everest, later moving to Lintas, and has worked with agencies including Contract, Havas, Idealake, Schbang, and most recently served as Chief Creative Officer at Laqshya Group. His experience and vision now fuel Firestarter’s mission to redefine how brands connect with audiences through creativity and technology.
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