Rapido & PubMatic Collaborate

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India’s top commuter app, Rapido, has partnered with PubMatic, a stand-alone tech startup that provides the supply chain for digital advertising. Through this strategic partnership, PubMatic platform advertisers will have direct access to Rapido’s youthful, tech-savvy user base of over 11 crores. Through this partnership, advertisers will have access to a new customer touchpoint: customers who are highly intent and have the ability to make payments while they are on the go.

Rapido and PubMatic Partner for boosting advertiser engagement

Rapido facilitates about 2 million rides every day, or about 700 trips booked every minute, through its network of diverse services, including bikes, cars, and taxis, across 120 cities. With 75% of Rapido users falling into the NCCS A category, this partnership offers advertisers previously unheard-of chances to interact with a very wealthy and intent-driven audience.

Rapido and PubMatic’s collaboration leverages significant consumer macroeconomic trends, such as the increase in female employment and Gen Z audiences who prioritize mobile devices. This clientele, along with a range of platform-wide advertising formats like display, video, native, and interstitial, promotes greater exposure, impact, and interaction.

Here’s what they said

Speaking on this eventful collaboration, Vivek Vashishta, Director, New Initiatives, Rapido, said,

“We look forward to augmenting our programmatic advertising offering through our partnership with PubMatic. We believe that a combination of our contextual inventory, intent driven audience and PubMatic’s advanced programmatic technology, will enable advertisers to drive value driven campaigns. Through this partnership, we are poised to create meaningful connections between brands and consumers, driving mutual value and fostering long-term success in the digital advertising landscape.”

Amit Yadav, Country Manager, South Asia, PubMatic, commented

“We are excited to partner with Rapido to provide our advertisers with access to Rapido’s highly engaged and diverse user base. As advertisers increasingly look to leverage commerce platforms and data for advertising, this partnership allows them to tailor their campaigns to effectively reach their target demographics. Our partnership with Rapido aligns with, and reinforces, our commitment to empowering advertisers, publishers and commerce players with the tools they need to succeed in today’s digital landscape.”

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.