LONDON, 4th March 2026: Ralph, the entertainment company on a mission to make things people love and share, has been named as social partner of record for Care Bears™ following a competitive pitch.
The pitch was run in-house by Care Bears brand-owner Cloudco Entertainment. Ralph’s brief is to double the Care Bears’ follower numbers across TikTtok, Instagram, Facebook, YouTube, and other relevant online platforms over the next 12 months.
Ralph’s strategy will see Care Bears move towards an immersive, narrative-led social approach. built on the creative concept to ‘share care’ through all corners of the internet and reconnect everyone with the reason Care Bears exist – human emotional connection.
This will be achieved using Ralph’s proprietary audience development framework, C.A.R.E. (Community, Acquisition, Reach, Engagement), and an industry-first bespoke, AI-powered, growth prediction engine built by the company. This tracks the performance of the ‘share care’ strategy and creative in real time against agreed KPIs, accurately predicting the effectiveness of every campaign and piece of creative.
