Qoruz has unveiled its Brand Buzz Index, a new feature that aims to revolutionize the way brands measure the effectiveness of influencer marketing. This innovation enables brands to set benchmarks and gain deeper insights into their social media campaigns. The index uses a weighted model to evaluate key metrics regarding the brand’s performance on social media. It analyzes engagement through likes, shares, and comments. Reach is tracked by monitoring influencer impact and follower growth. The brandâs performance is compared with its competitors. Each month, the Brand Buzz Index tool presents a leaderboard that ranks brands. This helps brands take an actionable approach to benchmark their influencer marketing results.
Sharing his insights, Aditya Gurwara, Co-Founder and Head of Brand Alliance at Qoruz, stated,
âInfluencer marketing has seen unprecedented growth, with over âč5500 crore invested in 2024 alone. Yet, many brands continue to struggle with measuring the true impact of their campaigns, as existing metrics like Earned Media Value (EMV) and Share of Voice (SOV) often fall short, providing only fragmented insights into success. The Brand Buzz Index is a game-changer for the industry, bridging this gap with a comprehensive score based on engagement quality, reach, competitive positioning, and more.â âWith this innovation, we aim to empower marketers with a reliable and holistic way to measure, optimise, and scale their campaigns effectively.â
Further commenting, Praanesh Bhuvaneshwar, CEO of Qoruz, stated,
“The Brand Buzz Index is designed to help brands truly understand where they stand in the crowded world of influencer marketing.â “Itâs more than just a number, itâs a reality check. Are your efforts resonating? Are you standing out, or just blending in? With the Brand Buzz Index, weâre giving brands a clear way to measure their success, spot opportunities for growth, and make smarter decisions to outpace their competitors. Itâs about showing brands how to lead, not just participate.”
Qoruz’s launch of the Brand Buzz Index tool aims to help marketers overcome the key challenges they will face in the industry. It will offer a clear, transparent approach to tracking success, ensuring that marketing investments will lead to tangible results.
