Pubstack, a leading ad management platform, has appointed Federico Benincasa as its Chief Product Officer.
A seasoned entrepreneur and influential figure in the ad tech industry since 2008, Federico has been instrumental in shaping product strategies for major platforms across Europe and the United States.
Before joining Pubstack, he held key leadership roles in global product teams, driving innovative ad tech solutions for top publishers worldwide. He previously served as CPO at StickyADS, a French video SSP acquired by Freewheel in 2016, and led the development of Teads’ publisher platform, which was later acquired by Outbrain in 2024. As Vice President of Product at FreeWheel, he played a crucial role in defining product strategies for programmatic video solutions and integrating them into the CTV and broadcast ecosystems.
In his new role at Pubstack, Federico will lead product development and innovation, harnessing his deep expertise in artificial intelligence to enhance the platform further. His strategic vision will help optimise advertising performance and strategies for clients, strengthening Pubstack’s position as a market leader.
“Federico brings a strategic perspective that will be crucial in driving new growth and innovation opportunities for Pubstack as we expand internationally,” said Loïc Sfiligoï, CEO of Pubstack.
With Federico’s appointment, Pubstack aims to reinforce its market leadership while expanding into new international markets. By leveraging his expertise and strategic vision, the company is committed to driving innovation and solidifying its position as the go-to technology partner for top European publishers’ monetisation needs.
Federico Benincasa expressed his enthusiasm:
“In the ongoing tug-of-war between supply and demand in programmatic advertising, Pubstack’s technology empowers publishers to finally regain control over the value of their inventory. I am excited to join a strong and passionate team as Pubstack sets out to conquer new markets.”
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