Abed Ismail has been elevated to Head of Integration at Publicis Groupe Middle East & Turkey, following the appointment of Khaled Abou Nader as Chief Integration Officer. The appointment is a calculated step toward strengthening and expediting Groupe’s Power of One concept.
Abed’s primary duty in this position will be to facilitate Groupe’s integration objectives and advance organizational success via value generation and tactical alliances. As the former Head of Consultancy for the Practices division, Abed joins the team with pertinent and timely experience, having overseen similar integration duties across the Groupe’s varied capabilities.
Abed Ismail has an impressive 14 years of experience at Publicis Groupe Middle East & Turkey. Throughout his career, he has held several key roles in the fields of data sciences, media, and digital marketing transformation. He was named Head of the Consultancy Practice in 2020. By utilizing Groupe’s capabilities and strategic partnerships, he drove growth and fostered client relationships through his emphasis on digital marketing transformation. Abed has collaborated with a wide range of partners in the fields of technology, data, media, content, commerce, and experience design. He has also worked with both local and foreign clients in most industries.
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Khaled Abou Nader, Chief Integration Officer of Publicis Groupe Middle East & Turkey said,
“As we elevate the journey of integration as a Groupe, I am confident that Abed’s capabilities will be highly beneficial to drive a faster, more optimized, and seamless experience for the different entities and partners alike. With a key focus on Abed’s abilities to understand the big picture and simultaneously be able to orchestrate the pieces, the Groupe will ensure unbeatable outcomes and boost our Power of One model.”
Commenting on his appointment, Abed Ismail, Head of Integration, Publicis Groupe Middle East & Turkey said,
“I am thrilled to take on the role of Head of Integration at Publicis Groupe ME&T. This new position provides an exciting opportunity to bring together our diverse capabilities and drive greater value for our clients helping them digitally mature in the complex and fast-paced ecosystem. I look forward to working with the Groupe’s leadership team in delivering innovative and integrated solutions that meet the evolving needs of our clients and the markets.”
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