Kristine Ong has been appointed as the chief executive officer at Publicis Media Malaysia, along with Sujith Rao stepping into the role of managing director of Performics Malaysia, starting from January 2, 2025.
Ong returns to Publicis Media Group with an extensive leadership record, most recently as the chief client officer at Mindshare Malaysia. Her previous expertise includes roles as managing director at Initiative, general manager at Starcom Malaysia, and chief strategy and planning officer at Astro. With over 30 years of experience in the media and business industry, Ong is well-positioned to enhance Publicis Media Malaysia’s legacy.
Meanwhile, Rao will take on the responsibility of driving client solutions, strengthening the company’s commerce capabilities. These effective changes will reflect the company’s commitment to fostering growth and solidifying Malaysia’s position as a key Southeast Asian business hub.
Ian Loon, CEO of Media & Digital at Publicis Groupe Singapore/Southeast Asia, said:
“Strong leadership has resulted in three years of acceleration to become the largest media agency group in Malaysia.”
“It is a growing hub for regional clients in specific sectors and a core digital delivery centre for many cross-border clients between Malaysia, Singapore, and the rest of Southeast Asia. Kristine and Sujith, along with many established leaders and rising stars in our Malaysia office, have lots to be proud of and excited about. Our clients’ growth remains our priority as we look to jointly nurture and shape the Malaysian media and marketing industry with our peers.”
