Khaled Abou Nader has been elevated to the position of Chief Integration Officer (CIO) at Publicis Group Middle East & Turkey. The purpose of the newly created strategic role is to promote improved teamwork and reinforce Groupe’s unique “Power of One” offering, which seeks to integrate all of the group’s competencies into a single product. Khaled leaves his current post as Chief Product Officer to take on this new role.
As Chief Integration Officer, Khaled Abou Nader will oversee the smooth integration of Publicis Groupe’s various teams, processes, technologies, clients, acquisitions, capabilities, and functions throughout the region. His main objective will be to promote efficiency and innovation while coordinating operations to meet the organization’s goals and objectives. The facilitation of cross-functional collaboration among diverse departments to guarantee a smooth exchange of information and resources will be contingent upon Khaled’s leadership.
Over more than 20 years, Khaled has worked with Publicis Groupe in the area in a variety of capacities related to the media system, growth, talent transformation, learning and development, and data sciences within Publicis Media. He was named Chief Product Officer in 2020, and his emphasis on organizational architecture and growth hacking has helped to shape the Groupe while fostering innovation and strategic alliances that propel clients’ growth. Khaled has worked with both domestic and foreign clients in a variety of sectors over the course of his career, including FMCG, QSR, Retail, Commerce, Automotive, Government, Tourism, Energy, Technology, and Hospitality.
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Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East & Turkey said,
“Khaled’s extensive experience in technology, media, and marketing, combined with his deep understanding of our organization, makes him uniquely qualified for the role of Chief Integration Officer. His leadership as Chief Product Officer has already demonstrated his ability to develop partnerships and drive growth. In his new role, Khaled will ensure that our diverse capabilities work together seamlessly, enhancing our ability to deliver exceptional value to our clients.”
Commenting on his promotion, Abou Nader further added,
“Being promoted into the role of Chief Integration Officer at Publicis Groupe Middle East & Turkey is an incredible opportunity to harness the full potential of our diverse capabilities and drive unparalleled collaboration across all facets of our organization. My goal is to ensure that our functions, technologies, and teams are seamlessly integrated to foster effectiveness, efficiency, and exceptional client and business value. Over the past two decades, I’ve witnessed the transformative power of our collective expertise, and I am committed to leveraging this to deliver groundbreaking solutions and drive sustained growth for our clients. Together, we will continue to push the boundaries of what’s possible, setting new standards of excellence in our industry.
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