Prasar Bharati’s WAVES OTT platform has joined forces with Eros Now, the premier South Asian streaming service owned by Eros Universe, an AI and blockchain-powered entertainment ecosystem. This strategic partnership aims to expand digital content accessibility, bringing a diverse range of high-quality entertainment to audiences in India and beyond.
WAVES, Prasar Bharati’s all-in-one entertainment platform, aligns with the Indian government’s mission to offer free and accessible content, even in remote areas. The platform boasts an extensive collection of video and audio content, free-to-play games, and e-commerce options through ONDC integration.
Through this collaboration, Eros Now will contribute its premium digital library of over 12,000 titles to WAVES OTT, featuring Bollywood hits like Tanu Weds Manu, Bajirao Mastani, English Vinglish, Desi Boyz, Love Aaj Kal, and more. With content available in 10 Indian languages, the partnership aims to meet the growing global demand for Indian and localized entertainment.
Powered by AI and blockchain, the integration will be seamless, with Immerso AI enhancing content discovery, personalization, and user engagement through intelligent recommendations. Additionally, Prasar Bharati will provide exclusive sports and entertainment content to Eros Now, further enriching its global offerings.
Commenting on the partnership, Gaurav Dwivedi, CEO, Prasar Bharati, said:
“Partnering with Eros Now marks an exciting milestone in our efforts to keep the nation entertained. This collaboration supports our commitment to offering diverse, high-quality programming, powered by cutting-edge technology and exceptional content. Together, we aim to set new benchmarks in digital entertainment and connect with viewers in more meaningful ways.”
Vikram Tanna, CEO, Eros Now, added,
“This partnership with Prasar Bharati represents a significant step in expanding our reach and delivering premium content to a broader audience. By combining our strengths, we aim to redefine the digital entertainment landscape and provide unparalleled experiences to viewers worldwide.”
Through this partnership, Eros Now will harness Immerso AI’s advanced technology to deliver a highly personalized, immersive, and intelligent entertainment experience for users.
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