Prana, India’s leading holistic Hyperbaric Oxygen Therapy (HBOT) clinic and the nation’s first dedicated HBOT brand, has selected Spicetree Digital Agency (SDA) as its digital and social media partner. The collaboration is designed to elevate Prana’s digital footprint and expand awareness around scientifically backed, performance-driven wellness solutions.
As a pioneer in the HBOT category, Prana blends advanced medical technology with personalised wellness therapies that enhance longevity, accelerate cellular healing, reduce inflammation, and support high-performance living. The brand has rapidly grown to five centres, with its flagship facility in Santacruz West, Mumbai, emerging as a preferred destination for oxygen-based therapeutic wellness. In addition to HBOT, Prana offers Cryotherapy, Red Light Therapy, and PEMF Negative Ion Therapy.
Announcing the partnership, Sidharth Murali, Founder and CEO, Prana Hyperbaric Oxygen Therapy Centre, said the decision followed an extensive evaluation process. “We weren’t looking for a typical digital agency. We wanted a partner who genuinely understood what we’re building at Prana. Spicetree stood out immediately, not just for their strategy, but for the clarity with which they articulated our long-term growth potential. Their creative approach felt fresh, but also very grounded in what our audience needs to understand about HBOT. Their motto, ‘growth for all, above all,’ really stood out to us. It reflects our belief that change should happen on both an individual and a group level. Choosing them feels like the right thing to do for the next step in our journey.”
Sharing his perspective, Dr Manoj Gupta, Founder & Medical Director, Prana Wound Care & Hyperbaric Oxygen Therapy Centre, added ,“Hyperbaric Oxygen Therapy is entering a crucial phase in India, where people are actively seeking science-backed solutions for longevity, recovery, and cellular health. What we need now is awareness that is accurate, accessible, and rooted in medical credibility. Spicetree’s structured and insight-driven approach gives us confidence that Prana’s message, and the science behind HBOT, will reach people in a way that is both clear and compelling.”
With India’s wellness sector rapidly shifting towards evidence-based and personalised therapies, Prana aims to demystify HBOT and bring it closer to consumers seeking preventive health and enhanced wellbeing.
Commenting on the new mandate, Shiraz Khan, Founder & Director, Spicetree Digital Agency, said,“Prana operates in a category that is still new for most Indians, but it’s also one of the most promising. That makes it an incredibly exciting mandate for us. We’re deploying specialists across strategy, content, design, performance, analytics, and everything needed to support a brand that’s stepping into its next growth chapter, keeping in line with our philosophy of ‘growth for all, above all’. It’s rare to find a brand that is so rooted in science and yet so committed to luxury and holistic wellbeing. We’re looking forward to shaping this narrative and taking Prana’s story to the right audience with the right communication mix.”
SDA’s multidisciplinary experience spans sectors such as FMCG, BFSI, logistics, home appliances, retail, wellness, hospitality, and more. With its in-house content division, Spicebuzz Studios, the agency will support Prana with robust creative production, including films, reels, podcasts, and long-form content.
As the HBOT category gains momentum in India, the Prana–SDA partnership is poised to strengthen public understanding, enhance digital engagement, and build a credible narrative around longevity-focused wellness.
