PNB MetLife India Insurance has consolidated its integrated creative mandate with Cheil X India, marking a strategic move to unify its brand communication and strengthen its marketing approach.
The consolidation follows a competitive pitch process involving multiple agencies, with Cheil X India emerging as the sole creative partner. The move aims to deliver a sharper, more cohesive brand narrative across all campaigns, aligning with PNB MetLife’s strong financial growth and ambitious business goals.
The partnership with Cheil X India comes at a time when the insurer is focused on delivering value to customers while maintaining a competitive edge in the insurance sector. Cheil X India, operating as an independent full-service agency under Cheil India SWA, will lead PNB MetLife’s creative initiatives across digital, advertising, and integrated campaigns.
By consolidating its creative mandate, PNB MetLife signals its commitment to innovation, unified storytelling, and impactful marketing, strengthening its position in the highly competitive insurance market.
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