Pizza Hut Awards its Youth Marketing Mandate to Sociowash’s Youthbeat

Pizza Hut has awarded its youth marketing mandate to YouthBeat, the youth marketing division of SW Network. This multi-agency proposal resulted in the account being handled by SW Network’s Delhi office.

Sociowash’s Youthbeat secures youth marketing mandate for Pizza Hut

Pizza Hut’s recently announced ‘Melts’ are causing excitement in the Indian market, according to the firm. YouthBeat has been tasked with creating interesting content for Pizza Hut Melts and expanding its audience on college campuses and other locations. Additionally, they will be in charge of an efficient student ambassador program that will involve 500 students in 8 locations and engage Gen Z and younger audiences while marketing the Melts line.

Youthbeat’s student ambassador program

Within the student ambassador program, YouthBeat will add weekly objectives and challenges to harness the competitive energy of its youth community. Activities like boosting trial numbers and reaching a wider audience will be highlighted on a leaderboard, with all progress monitored on a special microsite. To guarantee strong involvement and passion among Gen Z, top performers will have the opportunity to win desired rewards like MacBooks, Air, iPhones, iPads, Jordans, and many more amazing prizes.

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Here’s what they said

Raghav Bagai, co-founder, Sociowash, expressed.

“Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimise this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of ‘No interruptions. Only Satisfaction’ – and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.”

Commenting on the collaboration with SW Network, Aanandita Datta, chief marketing officer, Pizza Hut India, said,

“Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership.”

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