PHD reassigned Volkswagen’s global media account

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The global media account for Volkswagen has been reassigned to Omnicom agency PHD following a extensive pitch. The alleged value of the account is £2 billion ($3 billion AUD). The agency will now service numerous brands, including VW, Audi, Seat, Skoda, Porsche, Bentley, commercial vehicles, and its truck business, MAN, in Australia and over thirty other markets.

PHD retained Volkswagen’s global media mandate

According to reports, PHD would assist the company under a new operating model that utilizes resources from all areas of Omnicom Media Group. Since PHD’s contract was set to expire at the end of 2021, the review began in that year and has continued until 2023.

Nevertheless, VW postponed the review and extended its agreement with PHD until the end of 2024 in November 2022. Since acquiring the account from MediaCom in 2016, PHD has maintained ownership of it. Since 1998, Volkswagen has used Prior MediaCom (now EssenseMediacom) as its worldwide media agency.

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