Joydeep Basuroy has been promoted to Group Head-Marketing at Pernod Ricard. Joydeep Basuroy has worked for Pernod Ricard for about 17 years. He made the announcement on LinkedIn.
Basuroy has worked with the company since 2007. He started as assistant general manager. He oversaw the the creation of strategies for the Brand Royal Stag and working with the marketing team to make sure that regional and local marketing initiatives were consistent with the brand’s image on a national and worldwide scale. In addition, he was in charge of the brand’s above-and below-line results. His communication with the sales team helped him plan and implement marketing initiatives.
Basuroy has worked for SAB-Miller India for over 20 years, handling brands such as Royal Challenge, Haywards 5000, and Khadim India.
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